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Antecedents of store loyalty among Chinese customers

Chu, Yun; Vásquez Párraga, Arturo; Ma, Jianyu - In: International journal of business 23 (2018) 2, pp. 151-165

Persistent link: https://www.econbiz.de/10011863694

Relationships among marketing mix, customer satisfaction and customer loyalty : evidence from Taiwan

Hsu, Cheng-Se - In: The international journal of business and finance … 17 (2023) 1, pp. 61-70

Persistent link: https://www.econbiz.de/10014492349

Consumer satisfaction on online services in Kosovo

Beqaj, Besim; Krasniqi, Arta; Beqaj, Valon - In: Zagreb international review of economics & business 22 (2019), pp. 39-53

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The role of service-dominant logic strategic orientations in driving customer engagement in online retailing

Katsifaraki, Georgia D.; Theodosiou, Marios - In: Journal of interactive marketing 59 (2024) 1, pp. 99-115

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An integrated model of corporate brand experience and customer value co-creation behaviour

Shamim, Amjad; Ghazali, Zulkipli; Albinsson, Pia A. - In: International journal of retail & distribution management 44 (2016) 2, pp. 139-158

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Quality of channel integration and customer loyalty in omnichannel retailing : the mediating role of customer engagement and relationship program receptiveness

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Exploring the relationship of marketing & technological innovation on store equity, word of mouth and satisfaction

Khaled, Amgad S. D.; Ahmed, Salma; Khan, Mohd. Azmi; … - In: Cogent business & management 8 (2021) 1, pp. 1-21

While innovation affects company efficiency, research into service innovation is scarce and lacks consensus. In retailing, in latest years, innovation has aroused significant interest in corporate and academic world. This research analyses retail experience innovation from the perspective of...

Persistent link: https://www.econbiz.de/10012668881

Showrooms and B&M stores : omnichannel strategies for managing customer returns

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Marketing strategy of electronic transaction services at an Indonesian retail company

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World's biggest retailer launches Walmart Plus and customers have their say

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Persistent link: https://www.econbiz.de/10013455681

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