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Marketingmanagement
USA
87
United States
86
Marketing
73
Livestock Production/Industries
69
Advertising
67
Werbung
64
Theorie
35
Theory
35
Milchmarkt
30
Milk market
30
Consumer behaviour
26
Konsumentenverhalten
26
Advertising effects
24
Experiment
24
Werbewirkung
24
Milch
22
Milchpolitik
22
Milk
22
Milk policy
22
Agricultural and Food Policy
21
Marketing management
19
Demand and Price Analysis
18
Dairy industry
16
Milchverarbeitung
16
New York
14
Demand
13
Food
13
Food Consumption/Nutrition/Food Safety
13
Lebensmittel
13
Nachfrage
13
Consumer/Household Economics
12
Estimation
12
Schätzung
12
Cheese
11
Käse
11
Farm Management
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Landwirtschaft
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Non-commercial literature
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English
19
Author
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Kaiser, Harry M.
18
Forker, Olan D.
3
Lenz, John E.
3
Chung, Chanjin
2
Suzuki, Nobuhiro
2
Zheng, Yuqing
2
Chiambalero, Chris
1
Dong, Diansheng
1
Ferrero, Jennifer L.
1
Liu, Donald J.
1
Reberte, Carlos
1
Roberte, J. Carlos
1
Schmit, Todd M.
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VandeKamp, Philip
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Cornell University / Department of Agricultural Economics
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NICPRE / National Institute for Commodity Promotion Research and Evaluation
10
Research bulletin / Department of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University
6
Research bulletin / Department of Agricultural, Resource, and Managerial Economics, Cornell University : RB
3
Journal of agricultural and applied economics
2
RB / Department of Agricultura, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University
2
Agribusiness : an internat. journal
1
Applied economics
1
RB / Department of Agricultura, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University / Department of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University
1
RB / Department of Agricultural Resource, and Managerial Economic, College of Agriculture and Life Sciences, Cornell University
1
RB / Department of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University
1
RB / Department of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University / Department of Agricultural, Resource, and Managerial Economics, College of Agriculture and Life Sciences, Cornell University
1
The journal of agricultural economics research
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The economic implications of the US generic dairy advertising program : an industry model approach
Liu, Donald J.
(
contributor
)
-
1989
Persistent link: https://www.econbiz.de/10000784880
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2
Impact of national generic dairy advertising on dairy markets : 1984 - 95
Kaiser, Harry M.
- In:
Journal of agricultural and applied economics
29
(
1997
)
2
,
pp. 303-313
Persistent link: https://www.econbiz.de/10001231878
Saved in:
3
Analysis of generic dairy advertising scenarios on retail, wholesale, and farm milk markets
Kaiser, Harry M.
;
Forker, Olan D.
-
1993
Persistent link: https://www.econbiz.de/10000862748
Saved in:
4
Evaluating the effectiveness of generic advertising versus nonadvertising marketing activities on New York State milk markets
Zheng, Yuqing
;
Kaiser, Harry M.
- In:
Agribusiness : an internat. journal
25
(
2009
)
3
,
pp. 351-368
Persistent link: https://www.econbiz.de/10003872260
Saved in:
5
Modelling household purchasing behaviour to analyse beneficial marketing strategies
Dong, Diansheng
;
Schmit, Todd M.
;
Kaiser, Harry M.
- In:
Applied economics
44
(
2012
)
4/6
,
pp. 717-725
Persistent link: https://www.econbiz.de/10009532038
Saved in:
6
Generic advertising wearout : the case of the New York City fluid milk campaign
Reberte, Carlos
;
Kaiser, Harry M.
;
Lenz, John E.
; …
-
1996
Persistent link: https://www.econbiz.de/10000935077
Saved in:
7
Impact of generic fluid milk and cheese advertising on dairy markets : 1984 - 98
Kaiser, Harry M.
-
1999
-
Rev
Persistent link: https://www.econbiz.de/10001439459
Saved in:
8
Evaluating generic dairy advertising impacts on retail, wholesale, and farm milk markets
Kaiser, Harry M.
(
contributor
)
- In:
The journal of agricultural economics research
(
1992
),
pp. 3-17
Persistent link: https://www.econbiz.de/10001166582
Saved in:
9
Impact of national generic dairy advertising on dairy markets, 1984 - 95
Kaiser, Harry M.
-
1996
Persistent link: https://www.econbiz.de/10000941310
Saved in:
10
Cornell Commodit Promotion Research Program : summary of recent research projects
Kaiser, Harry M.
;
Ferrero, Jennifer L.
-
1997
Persistent link: https://www.econbiz.de/10000967579
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