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Marketingmanagement
Mode
2,716
Fashion
2,455
Konsumentenverhalten
1,040
Consumer behaviour
1,034
Bekleidungsindustrie
997
Clothing industry
964
Textilhandel
587
Textile distribution
580
Brand management
399
Markenführung
399
Luxury goods
343
Luxusgüter
343
Lieferkette
231
Supply chain
231
Sustainability
195
Social Web
193
Social web
193
Nachhaltigkeit
187
Brand image
180
Markenimage
180
Einzelhandel
178
Retail trade
175
Bekleidung
163
Clothing
160
Theorie
157
Online-Marketing
155
Internet marketing
154
Theory
150
Online-Handel
146
Online retailing
145
Brand
142
Markenartikel
142
Beziehungsmarketing
130
Relationship marketing
128
Nachhaltige Entwicklung
121
Sustainable development
121
Corporate Social Responsibility
115
Corporate social responsibility
112
Marketing management
112
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Undetermined
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Free
16
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Article
90
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22
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Article in journal
76
Aufsatz in Zeitschrift
76
Aufsatz im Buch
15
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15
Aufsatzsammlung
3
Case study
3
Collection of articles of several authors
3
Fallstudie
3
Graue Literatur
3
Non-commercial literature
3
Sammelwerk
3
Arbeitspapier
2
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2
Amtsdruckschrift
1
Bibliografie enthalten
1
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1
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1
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1
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1
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English
106
German
6
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Ko, Eunju
8
Ozuem, Wilson
5
Azemi, Yllka
3
Easey, Mike
3
Kim, Kyung Hoon
3
Moore, Christopher
3
Perry, Patsy
3
Bai, Huifeng
2
Cantoni, Lorenzo
2
Carey, Robin
2
Kalbaska, Nadzeya
2
Kim, Sang Jin
2
König, Verena
2
Liu, Sindy
2
McAleer, Michael
2
McColl, Julie
2
Nobile, Tekila Harley
2
Pesendorfer, Wolfgang
2
Ryding, Daniella
2
Vignali, Gianpaolo
2
Abdin, MD. Joynal
1
Ahuja, Yukti
1
Aiello, Gaetano
1
Alevizou, Panayiota J.
1
Algumzi, Areej
1
Aloui, Narjess
1
Amdouni, Cyrine
1
Anning-Dorson, Thomas
1
Arrigo, Elisa
1
Arunraj, A
1
Audrezet, Alice
1
Aydin, Gokhan
1
Azuma, Nobukaza J.
1
Babu, V. Ramesh
1
Baek, Eunsoo
1
Baeza, Julia
1
Bandyopadhyay, Chinmoy
1
Banerjee, Satya Shankar
1
Bayardo Tobar-Pesántez, Luis
1
Belfanti, Carlo
1
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Österreich / Bundesministerium für Verkehr, Innovation und Technologie
1
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Journal of business research : JBR
11
Journal of global fashion marketing : JGfM
7
Journal of fashion marketing and management
4
Fashion marketing
3
International journal of islamic marketing and branding
3
International journal of retail & distribution management
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of retailing and consumer services
3
The journal of product & brand management
3
Central European business review : CEBR
2
Digital business
2
International journal of advertising : the review of marketing communications
2
International journal of business and globalisation : IJBG
2
Journal of risk and financial management : JRFM
2
Academic journal of economic studies
1
Akzente
1
Annals in social responsibility : ASR
1
Berichte aus Energie- und Umweltforschung
1
Brands : interdisciplinary perspectives
1
Cogent business & management
1
Contemporary management and global leadership for sustainability
1
Corporate governance : international journal of business in society
1
Creating a sustainable competitive position : ethical challenges for international firms
1
DUV : Wirtschaftswissenschaft
1
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
1
Discussion paper / Center for Mathematical Studies in Economics and Management Science, Northwestern University
1
Discussion paper / Tinbergen Institute
1
Dynamik mit Verantwortung
1
EBL-Schweitzer
1
Econometric Institute research papers
1
European journal of marketing
1
European journal of marketing : EJM
1
European management journal
1
European research studies
1
Flagship marketing : concepts and places
1
Handbook of Islamic marketing
1
Handbook of research on management of cultural products : e-relationship marketing and accessibility perspectives
1
Integrated Business Models in the Digital Age : Principles and Practices of Technology Empowered Strategies
1
International journal of business performance management
1
International journal of enterprise network management : IJENM
1
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ECONIS (ZBW)
112
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112
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1
Design innovation and fashion cycles
Pesendorfer, Wolfgang
-
1993
Persistent link: https://www.econbiz.de/10000910792
Saved in:
2
Consumer behavior and fashion marketing
Packard, Sidney
;
Raine, Abraham
-
1977
Persistent link: https://www.econbiz.de/10000558445
Saved in:
3
Design innovation and fashion cycles
Pesendorfer, Wolfgang
- In:
The American economic review
85
(
1995
)
4
,
pp. 771-792
Persistent link: https://www.econbiz.de/10001191630
Saved in:
4
Die Handhabung des Moderisikos
Brosche, Oliver
-
1994
Persistent link: https://www.econbiz.de/10000895336
Saved in:
5
Fashionably late : strategies for competing against a pioneer advantage
Besharat, Ali
;
Langan, Ryan J.
;
Nguyen, Carlin A.
- In:
Journal of business research : JBR
69
(
2016
)
2
,
pp. 718-725
Persistent link: https://www.econbiz.de/10011436239
Saved in:
6
The standardization-localization dilemma of brand communications for luxury fashion retailers' internationalization into China
Liu, Sindy
;
Perry, Patsy
;
Moore, Christopher
;
Warnaby, Gary
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 357-364
Persistent link: https://www.econbiz.de/10011417742
Saved in:
7
The brand of "hijabers" between marketability and Islamic identity
Aloui, Narjess
;
Amdouni, Cyrine
- In:
International journal of islamic marketing and branding
3
(
2018
)
4
,
pp. 341-352
Persistent link: https://www.econbiz.de/10012051030
Saved in:
8
Modest, modern and diverse : a review of marketing communication visuals of Islamic fashion brands
Salam, Muhammad Talha
;
Muhamad, Nazlida
;
Leong, Vai Shiem
- In:
International journal of islamic marketing and branding
3
(
2018
)
2
,
pp. 83-103
Persistent link: https://www.econbiz.de/10011979897
Saved in:
9
Začeci Swatcha: razvoj poslovnog modela brze
mode
u industriji satova
Drasković, Nikola
;
Marković, Milivoj
;
Petersen, Christian
- In:
Market : review for marketing theory and practice
30
(
2018
)
1
,
pp. 93-108
Persistent link: https://www.econbiz.de/10011994755
Saved in:
10
The implications of digital marketing on WeChat for luxury fashion brands in China
Liu, Sindy
;
Perry, Patsy
;
Gadzinski, Gregory
- In:
The journal of brand management : an international journal
26
(
2019
)
4
,
pp. 395-409
Persistent link: https://www.econbiz.de/10012060141
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