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Marketingmanagement
Kooperation
6,124
Cooperation
4,335
Business-to-business marketing
3,463
B-to-B-Marketing
3,462
Lieferantenmanagement
1,671
Supplier relationship management
1,671
Theorie
1,426
Theory
1,387
Deutschland
1,064
Experiment
1,018
Germany
864
Beziehungsmarketing
810
Relationship marketing
810
Spieltheorie
780
Game theory
729
Unternehmenskooperation
723
Inter-firm cooperation
644
Business-to-Business-Marketing
620
Öffentliche Güter
584
Public goods
580
Gefangenendilemma
557
Prisoner's dilemma
533
Electronic Commerce
466
cooperation
462
Marketing management
455
Unternehmensnetzwerk
429
Business network
424
E-commerce
397
Vertrauen
385
Kooperatives Spiel
379
Cooperative game
376
Arbeitsgruppe
374
Team
363
Confidence
340
Innovation
339
USA
339
Unternehmen
307
United States
300
Verkauf
291
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32
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50
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50
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42
Thesis
37
Collection of articles of several authors
27
Sammelwerk
27
Bibliografie enthalten
20
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20
Aufsatzsammlung
16
Lehrbuch
14
Graue Literatur
13
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12
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9
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9
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5
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5
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5
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4
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1
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1
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1
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English
356
German
114
French
1
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1
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Kleinaltenkamp, Michael
14
Di Benedetto, C. Anthony
8
Lindgreen, Adam
7
Hofmaier, Richard
6
Terho, Harri
5
Blythe, Jim
4
Grewal, Rajdeep
4
Hutt, Michael D.
4
Jacob, Frank
4
Lilien, Gary L.
4
Plinke, Wulff
4
Speh, Thomas W.
4
Ulaga, Wolfgang
4
Valla, Jean-Paul
4
Zimmerman, Alan S.
4
Agnihotri, Raj
3
Backhaus, Klaus
3
Blankson, Charles
3
Cartwright, Severina
3
Claßen, Matthias
3
Cova, Bernard
3
Eggert, Andreas
3
Fließ, Sabine
3
Fuchs, Wolfgang
3
Guo, Chiquan
3
Homburg, Christian
3
Keränen, Joona
3
Kliche, Mario
3
Lim, Weng Marc
3
Möller, K. E. Kristian
3
Ngo, Liem Viet
3
O'Cass, Aron
3
Parvinen, Petri
3
Pepels, Werner
3
Turnbull, Peter W.
3
Tzempelikos, Nektarios
3
Ulkuniemi, Pauliina
3
Worm, Stefan
3
Yan, Ruiliang
3
Andersen, Poul Houman
2
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Springer Fachmedien Wiesbaden
2
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
American Marketing Association
1
Gesellschaft Entwicklung, Konstruktion, Vertrieb
1
Institute for the Study of Business Markets
1
Published in...
All
Industrial marketing management : the international journal for industrial and high-tech firms
86
The journal of business & industrial marketing
46
Journal of business-to-business marketing
23
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
8
Journal of strategic marketing
7
Strategies for international industrial marketing : the management of customer relationships in European industrial markets
7
Journal of business research : JBR
6
Gabler Edition Wissenschaft
5
Journal of the Academy of Marketing Science
5
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
4
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
4
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
4
Marketing intelligence & planning
4
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
4
Business-to-Business-Marketing
3
Handbook of business-to-business marketing
3
Journal of customer behaviour
3
Journal of marketing
3
Journal of marketing communications
3
Lehrbuch
3
SpringerLink / Bücher
3
Technischer Vertrieb
3
Berichte aus der Betriebswirtschaft
2
Hamburger Schriften zur Marketingforschung
2
Handbuch Market-Access : Marktzulassung ohne Nebenwirkungen
2
Harvard-Business-Manager : das Wissen der Besten
2
Journal for international business and entrepreneurship development
2
Journal of business ethics : JOBE
2
Journal of marketing research : JMR
2
Journal of personal selling & sales management : JPSSM
2
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
2
Naše gospodarstvo : NG
2
Neue betriebswirtschaftliche Forschung : Nbf
2
Schriftenreihe angewandtes B2B-Marketing
2
Springer eBook Collection
2
Technological economics
2
The journal of personal selling & sales management : JPSSM
2
Wiley series on marketing management
2
AI innovation in services marketing
1
Administrative Sciences : open access journal
1
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ECONIS (ZBW)
464
USB Cologne (EcoSocSci)
6
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1
Measuring industrial marketing mix effectiveness : a review
Brand, Maryse Jacqueline
-
1989
Persistent link: https://www.econbiz.de/10000775522
Saved in:
2
Innovation, Wettbewerb und Marketing : Entwicklung eines integrierten Ansatzes für das Innovations-Marketing-Management
Kliche, Mario
-
1991
Persistent link: https://www.econbiz.de/10000820978
Saved in:
3
Internationale Geschäftsfeld-Positionierung in Investitionsgütermärkten
Suckrow, Carsten
-
1996
Persistent link: https://www.econbiz.de/10000590466
Saved in:
4
Marketing-Management : allgemein, sektoral, international
Hüttner, Manfred
;
Pingel, Annette
;
Schwarting, Ulf
-
1994
Persistent link: https://www.econbiz.de/10000414943
Saved in:
5
Strategic business marketing
Chisnall, Peter M.
-
1995
-
3. ed
Persistent link: https://www.econbiz.de/10000507388
Saved in:
6
Business marketing : a managerial approach
Haas, Robert W.
-
1995
-
6. ed., rev. ed
Persistent link: https://www.econbiz.de/10000507759
Saved in:
7
European casebook on managing industrial and business-to-business marketing
Jenster, Per V.
(
ed.
)
-
1994
Persistent link: https://www.econbiz.de/10000508500
Saved in:
8
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
Hofmaier, Richard
(
ed.
)
-
1993
-
2. Aufl.
Persistent link: https://www.econbiz.de/10000346075
Saved in:
9
Kompetenztransfer im Investitionsgütermarketing
Strothmann, Karl-Heinz
(
ed.
); …
-
1997
Persistent link: https://www.econbiz.de/10000634063
Saved in:
10
Vertikale Marketingstrategien im Investitionsgüterbereich : dargestellt am Beispiel von Einsatzstoffen
Baumgarth, Carsten
-
1998
Persistent link: https://www.econbiz.de/10000666713
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