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Customer experience management : a revolutionary approach to connecting with your customers

Schmitt, Bernd; Schmitt, Bernd H. - 2003

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Diffusing market orientation to drive marketing capital : evidence from Vietnam

Nguyen Dinh Tho; Nguyen Thi Mai Trang; Shultz, Clifford J. - In: Journal of strategic marketing 26 (2018) 6, pp. 520-531

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The ethical imperative of constructive engagement in a world confounded by the commons dilemma, social traps and geopolitical conflicts

Shultz, Clifford J. - In: Handbook on ethics and marketing, (pp. 188-219). 2015

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Handbook of markets and economies : East Asia, Southeast Asia, Australia, New Zealand

Pecotich, Anthony (ed.); Shultz, Clifford J. (contributor) - 2006

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Dark marketing : ghost in the machine or skeleton in the cupboard?

Brown, Stephen; McDonagh, Pierre; Shultz, Clifford J. - In: European business review : EBR ; the official journal … 24 (2012) 3, pp. 196-215

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Functional and experiential routes to persuasion : an analysis of advertising in emerging versus developed markets

Zarantonello, Lia; Jedidi, Kamel; Schmitt, Bernd - In: International journal of research in marketing : IJRM ; … 30 (2013) 1, pp. 46-56

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Customer Experience Management : A Revolutionary Approach to Connecting with Your Customers

Schmitt, Bernd H. - 2010 - Online-Ausg.

Customer Experience Management: A Revolutionary Approach to Connecting with Your Customers; Preface; Acknowledgments; Contents; Chapter 1: Taking the Customer Seriously-Finally; Chapter 2: An Overview of the CEM Framework; Chapter 3: Analyzing the Experiential World of the Customer; Chapter 4:...

Persistent link: https://www.econbiz.de/10012683530

R2M Index 1.0 : assessing the practical relevance of academic marketing articles

Jedidi, Kamel; Schmitt, Bernd; Ben Sliman, Malek; Li, Yanyan - In: Journal of marketing 85 (2021) 5, pp. 22-41

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