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Marketingmanagement
Business network
18
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18
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16
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15
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11
Marketing
11
Marketing management
11
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9
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Möller, K. E. Kristian
9
Parvinen, Petri
3
Rajala, Arto
3
Möller, Kristian
2
Anttila, Mai
1
Evanschitzky, Heiner
1
Halinen, Aino
1
Jaakkola, Matti
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Lokka, Jukka
1
Mühlbacher, Hans
1
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Industrial marketing management : the international journal for industrial and high-tech firms
4
Essays on capabilities based marketing and competitive superiority : FIMAC II - research
1
European journal of marketing : EJM
1
Helsingin Kauppakorkeakoulun julkaisuja / D
1
Marketing strategy organization and implementation
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Työpapereita / F
1
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ECONIS (ZBW)
11
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Organizing marketing in industrial high-technology firms : the role of internal marketing relationships
Möller, Kristian
;
Rajala, Arto
-
1998
Persistent link: https://www.econbiz.de/10000681044
Saved in:
2
Market-driving versus market-driven: divergent roles of market orientation in business relationships
Tuominen, Matti
;
Rajala, Arto
;
Möller, Kristian
- In:
Essays on capabilities based marketing and competitive …
,
(pp. 23-52)
.
2003
Persistent link: https://www.econbiz.de/10002073211
Saved in:
3
Organizing marketing in industrial high-tech firms : the role of internal marketing relationships
Möller, K. E. Kristian
;
Rajala, Arto
-
2009
Persistent link: https://www.econbiz.de/10003836603
Saved in:
4
Interorganizational marketing exchange : metatheoretical analysis of dominant research approaches
Möller, K. E. Kristian
-
1992
Persistent link: https://www.econbiz.de/10000834348
Saved in:
5
Changing perspectives into marketing : a preliminary analysis of marketing theory
Möller, K. E. Kristian
;
Anttila, Mai
-
1989
Persistent link: https://www.econbiz.de/10000762846
Saved in:
6
Special section on from strategy frameworks to value-in-use : implementing strategies and theories of B2B marketing and sales management
Parvinen, Petri
;
Möller, K. E. Kristian
- In:
Industrial marketing management : the international …
45
(
2015
),
pp. 3-116
Persistent link: https://www.econbiz.de/10010530551
Saved in:
7
An impact-oriented implementation approach in business marketing research : introduction to the special issue on "implementing strategies and theories of B2B marketing and sales ma...
Möller, K. E. Kristian
;
Parvinen, Petri
- In:
Industrial marketing management : the international …
45
(
2015
),
pp. 3-11
Persistent link: https://www.econbiz.de/10010530588
Saved in:
8
IMP thinking and IMM : co-creating value for business marketing
Möller, K. E. Kristian
;
Halinen, Aino
- In:
Industrial marketing management : the international …
69
(
2018
),
pp. 18-31
Persistent link: https://www.econbiz.de/10011822279
Saved in:
9
Strategic flexibility in open innovation : designing business models for open source software
Rajala, Risto
;
Westerlund, Mika
;
Möller, K. E. Kristian
- In:
European journal of marketing : EJM
46
(
2012
)
10
,
pp. 1368-1388
Persistent link: https://www.econbiz.de/10009661193
Saved in:
10
Strategic marketing and business performance : a study in three European ‘engineering countries’
Jaakkola, Matti
;
Möller, K. E. Kristian
;
Parvinen, Petri
; …
- In:
Industrial marketing management : the international …
39
(
2010
)
8
,
pp. 1300-1310
Persistent link: https://www.econbiz.de/10008807125
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