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Marketingmanagement
Deutschland
45
Consumer behaviour
43
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43
Beziehungsmarketing
28
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28
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28
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German
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Haas, Alexander
8
Kenning, Peter
5
Eggert, Andreas
3
Terho, Harri
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Ulaga, Wolfgang
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Diller, Hermann
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Hausruckinger, Gerhard
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Meffert, Heribert
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Industrial marketing management : the international journal for industrial and high-tech firms
3
Arbeitspapiere / Lehrstuhl für Betriebswirtschaftslehre, insbesondere Distribution und Handel, IfHM, Institut für Handelsmanagement, Westfälische Wilhelms-Univiversität Münster
1
Customer Relationship Management im Handel : Strategien, Konzepte, Erfahrungen
1
Harvard-Business-Manager : das Wissen der Besten
1
Innovatives Marketing : Entscheidungsfelder - Management - Instrumente ; Hermann Diller zum 60. Geburtstag
1
International journal of retail & distribution management
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Schriften zum innovativen Marketing
1
SpringerLink / Bücher
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ECONIS (ZBW)
12
USB Cologne (EcoSocSci)
1
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Aufbau langfristiger Kundenbeziehungen im Handel
Kenning, Peter
- In:
Customer Relationship Management im Handel : …
,
(pp. 85-102)
.
2002
Persistent link: https://www.econbiz.de/10001673750
Saved in:
2
Discounting - erfolgreich nicht nur im Handel
Diller, Hermann
- In:
Harvard-Business-Manager : das Wissen der Besten
19
(
1997
)
4
,
pp. 19-28
Persistent link: https://www.econbiz.de/10001231611
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3
How sales strategy translates into performance : the role of salesperson customer orientation and value-based selling
Terho, Harri
;
Eggert, Andreas
;
Haas, Alexander
;
Ulaga, …
- In:
Industrial marketing management : the international …
45
(
2015
),
pp. 12-21
Persistent link: https://www.econbiz.de/10010530587
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4
Selling value in business markets : individual and organizational factors for turning the idea into action
Terho, Harri
;
Eggert, Andreas
;
Ulaga, Wolfgang
;
Haas, …
- In:
Industrial marketing management : the international …
66
(
2017
),
pp. 42-55
Persistent link: https://www.econbiz.de/10011775966
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5
Analyse von Verkaufssituationen mit Mystery Shopping
Haas, Alexander
- In:
Jahrbuch der Absatz- und Verbrauchsforschung
48
(
2002
)
3
,
pp. 277-294
Persistent link: https://www.econbiz.de/10001709453
Saved in:
6
"It's almost like taking the sales out of selling" : towards a conceptualization of value-based selling in business markets
Terho, Harri
;
Haas, Alexander
;
Eggert, Andreas
;
Ulaga, …
- In:
Industrial marketing management : the international …
41
(
2012
)
1
,
pp. 174-185
Persistent link: https://www.econbiz.de/10009513191
Saved in:
7
Discounting : Konzeption und Anwendbarkeit des Discount als Marketingstrategie
Haas, Alexander
-
2000
Persistent link: https://www.econbiz.de/10001534146
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8
Aktuelle Trends und Problemstellungen der Marketingstrategie
Haas, Alexander
;
Hausruckinger, Gerhard
;
Ivens, Björn Sven
- In:
Innovatives Marketing : Entscheidungsfelder - …
,
(pp. 173-192)
.
2005
Persistent link: https://www.econbiz.de/10003251280
Saved in:
9
Innovatives Marketing : Entscheidungsfelder - Management - Instrumente ; Hermann Diller zum 60. Geburtstag
Haas, Alexander
(
ed.
);
Diller, Hermann
(
honouree
); …
-
2005
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003224217
Saved in:
10
The influence of retailers’ family firm image on new product acceptance : an empirical investigation in the German FMCG market
Beck, Susanne
;
Kenning, Peter
- In:
International journal of retail & distribution management
43
(
2015
)
12
,
pp. 1126-1143
Persistent link: https://www.econbiz.de/10011431949
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