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Der Kundenwert im Marketing : theoretische Hintergründe und Umsetzungsmöglichkeiten einer wert- und marktorientierten Unternehmensführung
Tewes, Matthias - 2003 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001754436
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Kundenwertbasierte Effizienzmessung : der Beitrag von Marketingmaßnahmen zur Unternehmenswerterhöhung in der Automobilindustrie
Schneider, Nadine C. - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003408717
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Kundenwertbasierte Effizienzmessung : Der Beitrag von Marketingmaßnahmen zur Unternehmenswerterhöhung in der Automobilindustrie
Schneider, Nadine C. - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10013515474
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Customer Lifetime Value as the 21st Century marketing strategy approach
Rožek, Jan; Karlíček, Miroslav - In: Central European business review : CEBR 3 (2014) 2, pp. 28-35
Persistent link: https://www.econbiz.de/10010408358
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The Customer Asset : Understanding and Managing its Value
Bendle, Neil T.; Wang, Xin - 2023
1. Introduction: What is the Value of Your Customers? -- 2.The VARIED Tasks of the Customer Asset -- 3.The Customer Asset Approach -- 4. Who Is The Customer Assets Approach For? -- 5. Applying the Customer Asset -- 6.Communication about the Customer Asset -- 7.Conclusion -- 8. References.
Persistent link: https://www.econbiz.de/10014442245
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The impact of brand health on customer equity
Mirzaei, Abas; Baumann, Chris; Johnson, Lester W.; … - In: Journal of retailing and consumer services 33 (2016), pp. 8-16
Persistent link: https://www.econbiz.de/10011598531
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The strategic value of high-cost customers
Subramanian, Upender; Raju, Jagmohan Singh; Zhang, Z. John - In: Management science : journal of the Institute for … 60 (2014) 2, pp. 494-507
Persistent link: https://www.econbiz.de/10010258777
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Can non-tiered customer loyalty programs be profitable?
Gopalakrishnan, Arun; Jiang, Zhenling; Nevskaya, Yulia; … - In: Marketing science : the marketing journal of the … 40 (2021) 3, pp. 508-526
Persistent link: https://www.econbiz.de/10012594039
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Co-building brand equity and customer equity through marketing capabilities : impact on competitive advantage
Yagüe Guillén, María Jésus; Romero, Jaime - In: International journal of business environment : IJBE 8 (2016) 4, pp. 344-366
Persistent link: https://www.econbiz.de/10011663950
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Digital service innovation, customer engagement, and customer equity in AR marketing
Kim, Kyung Hoon; Ko, Eunju; Kim, Sang Jin; Jiang, Qi - In: Journal of global scholars of marketing science : … 31 (2021) 3, pp. 453-466
Persistent link: https://www.econbiz.de/10012549102