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Marketingmanagement
Strategisches Management
40,042
Strategic management
32,735
Theorie
4,311
Theory
4,259
Unternehmenserfolg
3,323
Firm performance
3,157
Deutschland
2,934
Organisatorischer Wandel
2,744
Organizational change
2,742
Germany
2,595
Multinationales Unternehmen
2,494
Innovationsmanagement
2,306
Transnational corporation
2,305
USA
2,168
Innovation management
2,114
Strategische Planung
2,066
United States
2,053
Management
2,027
KMU
1,998
Innovation
1,991
SME
1,986
Wettbewerbsstrategie
1,789
Unternehmen
1,710
Competitive strategy
1,661
Unternehmensplanung
1,641
Personalmanagement
1,626
Human Resource Management
1,606
Erfolgsfaktor
1,443
Corporate Social Responsibility
1,371
Corporate social responsibility
1,336
Wettbewerbsvorteil
1,302
Führungskräfte
1,260
Managers
1,260
Success factor
1,260
Globalisierung
1,220
Competitive advantage
1,183
Globalization
1,160
Resource-based view
1,157
Ressourcenorientierter Ansatz
1,157
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Undetermined
284
Free
84
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Book / Working Paper
604
Article
538
Journal
2
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Article in journal
451
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451
Hochschulschrift
95
Lehrbuch
84
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83
Textbook
75
Aufsatz im Buch
72
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72
Collection of articles of several authors
58
Sammelwerk
58
Bibliografie enthalten
53
Bibliography included
53
Graue Literatur
44
Non-commercial literature
44
Aufsatzsammlung
39
Case study
37
Fallstudie
37
Arbeitspapier
24
Working Paper
24
Guidebook
17
Ratgeber
17
Konferenzschrift
11
Glossar enthalten
8
Glossary included
8
Reprint
8
Conference proceedings
7
Fallstudiensammlung
7
Handbook
7
Handbuch
7
Bibliografie
4
Collection of articles written by one author
4
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4
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4
Festschrift
3
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2
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2
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2
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2
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2
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2
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English
875
German
253
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9
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3
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3
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2
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1
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1
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Aaker, David A.
12
Piercy, Nigel
12
Bruhn, Manfred
10
Cravens, David W.
9
Kotler, Philip
9
Pfeffermann, Nicole
9
Baker, Michael John
8
Day, George S.
7
Lambin, Jean-Jacques
7
Tomczak, Torsten
7
Kuß, Alfred
6
Percy, Larry
6
Gilligan, Colin
5
Homburg, Christian
5
Krohmer, Harley
5
Lane, Nikala
5
Narang, Shanker
5
Ryan, Damian
5
Walters, David
5
Wiedmann, Klaus-Peter
5
Zupancic, Dirk
5
Andreasen, Alan R.
4
Didonet, Simone Regina
4
Emrich, Christin
4
Ford, John B.
4
Hunt, Shelby D.
4
Hülsmann, Michael
4
Ibrahim, Essam
4
Johnson, Jean L.
4
Keller, Kevin Lane
4
Kerin, Roger A.
4
Meissner, Hans Günther
4
Morgan, Neil A.
4
Peterson, Robert A.
4
Proctor, Tony
4
Sabel, Hermann
4
Schaper, Thorsten
4
Schröder, Hendrik
4
Weiser, Christoph
4
West, Douglas C.
4
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Institution
All
Information Resources Management Association
3
DePaul University / College of Commerce
2
Duncker & Humblot
2
Erich-Schmidt-Verlag <Berlin>
2
IMP Group
2
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
2
Macquarie University / Department of Economics
2
Springer Fachmedien Wiesbaden
2
AMACOM
1
American Marketing Association
1
Berliner Wissenschafts-Verlag
1
Chartered Institute of Marketing
1
Conference on Marketing and Business Strategies for Central & Eastern Europe <17, 2009, Wien>
1
Conference on Marketing and Business Strategies for Central & Eastern Europe <18, 2010, Wien>
1
Deutscher Manager-Verband
1
Forschungskooperation Europäische Kulturen in der Wirtschaftskommunikation
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Harvard Graduate School of Business Administration / Division of Research
1
IGI Global
1
International Conference on Strategic Innovative Marketing <5., 2016, Athen>
1
International Scientific Conference Creative Strategy / Strategy of Creativity: Trends in Creative Marketing Communication <2019, Prag>
1
John Wiley and Sons <Hoboken, NJ>
1
Katolicki Uniwersytet Lubelski Jana Pawła II
1
Mannheimer Marketing-Seminar <8, 1987>
1
NetLibrary, Inc
1
Penzenskij gosudarstvennyj pedagogičeskij universitet im. V.G. Belinskogo
1
RWTH Aachen
1
Sankt-Peterburgskij Gosudarstvennyj Universitet / Fakul'tet Menedžmenta
1
Severo-Kavkazskij Federalʹnyj Universitet
1
Springer-Verlag GmbH
1
UVK Verlagsgesellschaft mbH
1
Ulysses Management-Planspiele & Beratung <München>
1
Universität Augsburg / Lehr- und Forschungsteam Marketing
1
Verband Deutscher Maschinen- und Anlagenbau
1
Verband Deutscher Maschinen- und Anlagenbau / Abteilung Betriebswirtschaft
1
Verlag Dr. Kovač
1
Verlag Franz Vahlen
1
Vserossijskaja Naučno-Praktičeskaja Konferencija Problemy i Perspektivy Razvitija Ėkonomičeskogo i Upravlenčeskogo Potenciala Rossii v XXI Veke <2, 2004, Pensa>
1
Wiley-VCH
1
Zentrale Marketingveranstaltung <1987, Frankfurt, Main>
1
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Published in...
All
Journal of business research : JBR
32
Industrial marketing management : the international journal for industrial and high-tech firms
26
Journal of strategic marketing
22
SpringerLink / Bücher
20
European journal of marketing : EJM
11
Europäische Hochschulschriften / 5
11
Lehrbuch
9
The journal of business & industrial marketing
9
Gabler Edition Wissenschaft
8
Journal of the Academy of Marketing Science
8
Business horizons
7
International journal of business and globalisation : IJBG
6
International marketing review
6
AMS review : official publication of the Academy of Marketing Science
5
International entrepreneurship and management journal
5
Journal of business strategy
5
Macquarie economics research papers
5
Marketing intelligence & planning
5
Springer eBook Collection
5
Springer eBook Collection / Business and Economics
5
Springer eBook Collection / Business and Management
5
Amfiteatru economic : an economic and business research periodical
4
International journal of business excellence
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Journal of international marketing
4
Journal of retailing and consumer services
4
Schriften zu Marketing und Management
4
World review of entrepreneurship, management and sustainable development
4
Acta Universitatis Danubius / Oeconomica
3
Asian journal of management cases
3
Baltic journal of management
3
Critical explorations
3
Entrepreneurship research journal : ERJ
3
EuroMed journal of business
3
European journal of international management : EJIM
3
Faculty & research / Insead : working paper series
3
International journal of hospitality management
3
International journal of technology marketing : IJTMkt
3
International journal of trade and global markets
3
Journal for global business advancement : JGBA
3
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Source
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ECONIS (ZBW)
1,117
USB Cologne (EcoSocSci)
27
Showing
1
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date (oldest first)
1
Technological and market innovation : strategies for product and company development
Nyström, Harry
-
1990
Persistent link: https://www.econbiz.de/10000826808
Saved in:
2
Expert systems in strategic market management : modeling in strategic market management
Walden, Pirkko
-
1990
Persistent link: https://www.econbiz.de/10000800332
Saved in:
3
Die Marketing-Profis : Jagd der Konzerne nach Märkten und Kunden
Hartig, Hans-Jürgen
;
Heinker, Helge-Heinz
-
1990
-
1. Aufl.
Persistent link: https://www.econbiz.de/10000801168
Saved in:
4
Strategic market management : modelling with expert systems
Walden, Pirkko
-
1991
Persistent link: https://www.econbiz.de/10000805370
Saved in:
5
Strategic market analysis : top-down and bottom-up approaches
Day, George S.
-
1980
Persistent link: https://www.econbiz.de/10000767762
Saved in:
6
Developing business strategies
Aaker, David A.
-
1988
-
2. ed.
Persistent link: https://www.econbiz.de/10000780716
Saved in:
7
Marketing strategy : a customer-driven approach
Schnaars, Steven P.
-
1991
Persistent link: https://www.econbiz.de/10000817981
Saved in:
8
The managers guide to competitive marketing strategies
Paley, Norton
-
1989
Persistent link: https://www.econbiz.de/10000764566
Saved in:
9
Journal of strategic marketing
1993-: Abingdon : Taylor & Francis
;
anfangs: London : …
-
1.1993 -
Persistent link: https://www.econbiz.de/10000547766
Saved in:
10
Strategic marketing for nonprofit organizations
Kotler, Philip
;
Andreasen, Alan R.
-
1996
-
5th ed
Persistent link: https://www.econbiz.de/10000549498
Saved in:
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