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Marketingmanagement
New product development
56
Produktentwicklung
55
Innovation
50
Innovation management
34
Innovationsmanagement
34
China
21
Marketing management
20
USA
18
United States
17
B-to-B-Marketing
15
Business-to-business marketing
15
Firm performance
14
Lieferantenmanagement
14
Supplier relationship management
14
Bibliometrics
13
Bibliometrie
13
Business start-up
13
Unternehmenserfolg
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Unternehmensgründung
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Competitive advantage
12
Theorie
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Theory
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Arbeitsgruppe
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Team
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Wettbewerbsvorteil
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Produktmanagement
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Strategisches Management
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Decision
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Entscheidung
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Marketing
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Consumer behaviour
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Erfolgsfaktor
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English
20
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Di Benedetto, C. Anthony
16
Lindgreen, Adam
7
Song, Michael
5
Di Benedetto, Anthony
4
Calantone, Roger J.
2
Geersbro, Jens
2
Parry, Mark E.
2
Calantone, Roger
1
Gupta, Manak
1
Gupta, Manak C.
1
Han, Sang-Lin
1
Harvey, Curtis E.
1
Jaakkola, Elina
1
Markovic, Stefan
1
Mu, Jifeng
1
Nason, Robert
1
Nason, Robert W.
1
Peng, Gang
1
Ritter, Thomas
1
Thomas, Ellen
1
Thornton, Sabrina C.
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Wang, Yejing
1
Zeng, Deming
1
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Industrial marketing management : the international journal for industrial and high-tech firms
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of euromarketing
1
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
Journal of international marketing
1
Journal of the Academy of Marketing Science
1
The journal of business & industrial marketing
1
Working paper / Marketing Science Institute, Research Program
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ECONIS (ZBW)
20
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1
Game theory in marketing management : issues and applications
Di Benedetto, C. Anthony
-
1986
Persistent link: https://www.econbiz.de/10000767763
Saved in:
2
Distinctive marketing and information technology capabilities and strategic types : a cross-national investigation
Song, Michael
;
Nason, Robert W.
;
Di Benedetto, C. Anthony
- In:
Journal of international marketing
16
(
2008
)
1
,
pp. 4-38
Persistent link: https://www.econbiz.de/10003771393
Saved in:
3
The impact of formal processes for market information acquisition and utilization on the performance of Chinese new ventures
Song, Michael
;
Di Benedetto, C. Anthony
;
Parry, Mark E.
- In:
International journal of research in marketing : IJRM ; …
26
(
2009
)
4
,
pp. 314-323
Persistent link: https://www.econbiz.de/10003906425
Saved in:
4
Optimal pricing and advertising strategy for introducing a new business product with threat of competitive entry
Gupta, Manak C.
;
Di Benedetto, C. Anthony
- In:
Industrial marketing management : the international …
36
(
2007
)
4
,
pp. 540-548
Persistent link: https://www.econbiz.de/10003469182
Saved in:
5
Environmental determinants of responsive and proactive market orientations
Wang, Yejing
;
Zeng, Deming
;
Di Benedetto, C. Anthony
; …
- In:
The journal of business & industrial marketing
28
(
2013
)
7
,
pp. 565-576
Persistent link: https://www.econbiz.de/10010125759
Saved in:
6
From the special issue editors: global business-to-business marketing
Di Benedetto, C. Anthony
;
Han, Sang-Lin
- In:
Journal of global scholars of marketing science : …
26
(
2016
)
1
,
pp. 1-3
Persistent link: https://www.econbiz.de/10011471375
Saved in:
7
The role of lean launch execution and launch timing on new product performance
Calantone, Roger J.
;
Di Benedetto, C. Anthony
- In:
Journal of the Academy of Marketing Science
40
(
2012
)
4
,
pp. 526-538
Persistent link: https://www.econbiz.de/10009566397
Saved in:
8
A model for defensive marketing strategy with examples from the Europe 1992 context
Calantone, Roger J.
- In:
Journal of euromarketing
1
(
1991
)
1
,
pp. 9-38
Persistent link: https://www.econbiz.de/10001119712
Saved in:
9
Editorial: qualitative research in business marketing management
Lindgreen, Adam
;
Di Benedetto, C. Anthony
;
Thornton, …
- In:
Industrial marketing management : the international …
98
(
2021
),
pp. A1-A9
Persistent link: https://www.econbiz.de/10013206341
Saved in:
10
Editorial: introducing interdisciplinary research in Industrial Marketing Management
Markovic, Stefan
;
Jaakkola, Elina
;
Lindgreen, Adam
;
Di …
- In:
Industrial marketing management : the international …
93
(
2021
),
pp. A1-A3
Persistent link: https://www.econbiz.de/10012501889
Saved in:
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