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Game theory in marketing management : issues and applications
Di Benedetto, C. Anthony - 1986
Persistent link: https://www.econbiz.de/10000767763
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Distinctive marketing and information technology capabilities and strategic types : a cross-national investigation
Song, Michael; Nason, Robert W.; Di Benedetto, C. Anthony - In: Journal of international marketing 16 (2008) 1, pp. 4-38
Persistent link: https://www.econbiz.de/10003771393
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The impact of formal processes for market information acquisition and utilization on the performance of Chinese new ventures
Song, Michael; Di Benedetto, C. Anthony; Parry, Mark E. - In: International journal of research in marketing : IJRM ; … 26 (2009) 4, pp. 314-323
Persistent link: https://www.econbiz.de/10003906425
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Optimal pricing and advertising strategy for introducing a new business product with threat of competitive entry
Gupta, Manak C.; Di Benedetto, C. Anthony - In: Industrial marketing management : the international … 36 (2007) 4, pp. 540-548
Persistent link: https://www.econbiz.de/10003469182
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Environmental determinants of responsive and proactive market orientations
Wang, Yejing; Zeng, Deming; Di Benedetto, C. Anthony; … - In: The journal of business & industrial marketing 28 (2013) 7, pp. 565-576
Persistent link: https://www.econbiz.de/10010125759
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From the special issue editors: global business-to-business marketing
Di Benedetto, C. Anthony; Han, Sang-Lin - In: Journal of global scholars of marketing science : … 26 (2016) 1, pp. 1-3
Persistent link: https://www.econbiz.de/10011471375
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The role of lean launch execution and launch timing on new product performance
Calantone, Roger J.; Di Benedetto, C. Anthony - In: Journal of the Academy of Marketing Science 40 (2012) 4, pp. 526-538
Persistent link: https://www.econbiz.de/10009566397
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A model for defensive marketing strategy with examples from the Europe 1992 context
Calantone, Roger J. - In: Journal of euromarketing 1 (1991) 1, pp. 9-38
Persistent link: https://www.econbiz.de/10001119712
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Editorial: qualitative research in business marketing management
Lindgreen, Adam; Di Benedetto, C. Anthony; Thornton, … - In: Industrial marketing management : the international … 98 (2021), pp. A1-A9
Persistent link: https://www.econbiz.de/10013206341
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Editorial: introducing interdisciplinary research in Industrial Marketing Management
Markovic, Stefan; Jaakkola, Elina; Lindgreen, Adam; Di … - In: Industrial marketing management : the international … 93 (2021), pp. A1-A3
Persistent link: https://www.econbiz.de/10012501889