Similar Search Results

Investigating cross-media effects in a multichannel marketing environment : the role of email, catalog, television, and radio

Sridhar, Karthik; Kumar, Ashish; Bezawada, Ram - In: Marketing letters : a journal of research in marketing 33 (2022) 2, pp. 189-201

Persistent link: https://www.econbiz.de/10013273025

An empirical examination of the effects of design elements of email newsletters on consumers' email responses and their purchase

Kumar, Ashish - In: Journal of retailing and consumer services 58 (2021), pp. 1-13

Persistent link: https://www.econbiz.de/10012431699

An investigation of consumer brand choice behavior across different retail formats

Wang, Hui-ming Deanna; Bezawada, Ram; Tsai, Julia C. C. - In: Journal of marketing channels : ... distribution … 17 (2010) 3, pp. 219-242

Persistent link: https://www.econbiz.de/10008647358

What is special about marketing organic products? : how organic assortment, price, and promotions drive retailer performance

Bezawada, Ram; Pauwels, Koen - In: Journal of marketing 77 (2013) 1, pp. 31-51

Persistent link: https://www.econbiz.de/10009725666

What is Special about Marketing Organic Products? How Organic Assortment, Price and Promotions Drive Retailer Performance

Bezawada, Ram - 2012

Higher sales and margins are key goals for retailers promoting emerging products, such as organics, but little is known about their marketing effectiveness and their cross-effects on conventional product sales. Extant research reports conflicting results about price and promotional sensitivity...

Persistent link: https://www.econbiz.de/10013098405

The effect of survey participation on consumer behavior : the moderating role of marketing communication

Dong, Xiaojing; Janakiraman, Ramkumar; Xie, Ying - In: Marketing science : the marketing journal of the … 33 (2014) 4, pp. 567-585

Persistent link: https://www.econbiz.de/10010402540