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Competitive strategy for media firms : strategic and brand management in changing media markets
Chan-Olmsted, Sylvia M. - 2006
Persistent link: https://www.econbiz.de/10002746454
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Archetyping the brand : strategy to connect
Siraj, Sadaf; Kumari, Shyama - In: The IUP journal of brand management : IJBRM 8 (2011) 3, pp. 47-59
Persistent link: https://www.econbiz.de/10009405692
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Taking advantage of adversarial demographic changes to innovate your own business
Ōsono, Emi - In: The silver market phenomenon : business opportunities …, (pp. 391-413). 2008
Persistent link: https://www.econbiz.de/10003749565
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Momentum : how companies become unstoppable market forces
Ricci, Ron; Volkmann, John - 2003
Persistent link: https://www.econbiz.de/10001691374
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Vini Cosmetics : the blue ocean strategy to unlock new markets and boost profits
Sharma, Poonam - In: International journal of entrepreneurship and … 20 (2016) 5/6, pp. 360-368
Persistent link: https://www.econbiz.de/10011737515
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Brand innovation and social media : knowledge acquisition from social media, market orientation, and the moderating role of social media strategic capability
Bang, Nguyen; Yu, Xiaoyu; Melewar, T. C.; Chen, Junsong - In: Industrial marketing management : the international … 51 (2015), pp. 11-25
Persistent link: https://www.econbiz.de/10011422679
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Children's socialization in consumption : the role of marketing
Estrela, Rui Carlos; Pereira, Francisco Costa; Ventura, … - In: EuroMed journal of business 9 (2014) 3, pp. 222-251
Persistent link: https://www.econbiz.de/10010416280
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CSR-Politik in der Pflegeproduktbranche : ein Erfolgsbeispiel
Brinkmann, Mara - In: CSR und Produktmanagement : langfristige …, (pp. 161-179). 2015
Persistent link: https://www.econbiz.de/10011290674
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How to connect with your best student prospects : saying the right things, to the right students, in the right media
Goodrich, Kendall; Swani, Kunal; Munch, James M. - In: Journal of marketing communications 26 (2020) 4, pp. 434-453
Persistent link: https://www.econbiz.de/10012203484
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Branding for bottom of the pyramid : a case of branded footwear consumer in Indian rural setting
Gupta, Ashish; Tandon, Anushree - In: Emerging markets from a multidisciplinary perspective : …, (pp. 255-272). 2018
Persistent link: https://www.econbiz.de/10011825173