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1
Perspectives on strategic marketing management
Kerin, Roger A.
(
contributor
); …
-
1980
Persistent link: https://www.econbiz.de/10000413607
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2
Strategic marketing problems : cases and comments
Kerin, Roger A.
;
Peterson, Robert A.
-
1987
-
4. ed
Persistent link: https://www.econbiz.de/10000083235
Saved in:
3
Strategic marketing problems : cases and comments
Kerin, Roger A.
;
Peterson, Robert A.
-
1990
-
5. ed
Persistent link: https://www.econbiz.de/10000787848
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4
Exploring customer orientation as a marketing strategy of Mexican-American entrepreneurs
Peterson, Robert A.
;
Crittenden, Victoria Lynn
- In:
Journal of business research : JBR
113
(
2020
),
pp. 139-148
Persistent link: https://www.econbiz.de/10012230451
Saved in:
5
Strategic marketing problems : cases and comments
Kerin, Roger A.
;
Peterson, Robert A.
-
2013
-
13. ed., internat. ed.
Persistent link: https://www.econbiz.de/10009632650
Saved in:
6
Strategic marketing problems : cases and comments
Kerin, Roger A.
;
Peterson, Robert A.
-
2010
-
12. ed., internat. ed.
Persistent link: https://www.econbiz.de/10003874042
Saved in:
7
Marketing strategy
Peterson, Robert A.
(
contributor
); …
-
2011
Persistent link: https://www.econbiz.de/10008773105
Saved in:
8
Strategic marketing problems : cases and comments
Kerin, Roger A.
;
Peterson, Robert A.
-
2007
-
11. ed.
Persistent link: https://www.econbiz.de/10003356223
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