Similar Search Results - EconBiz

Account Management Strategies in B2B Sales : Generating Customer Value and Building Sustainable Business Relationships - Methodology, Processes, Tools

Neeb, Hans-Peter - 2023

The new school of thought in sales -- Sales culture and processes -- Key account management in B2B -- Account selection -- Strategy comparison customer company - supplier company -- Core benefits, core messages, win-loss analysis, value proposition -- Top executive relationship program --...

Persistent link: https://www.econbiz.de/10013504735

Die simplify-Marketing-Strategie : 48 Ideen für Ihr Unternehmen

Kohfink, Marc-Wilhelm - 2008 - 1. Aufl.

Persistent link: https://www.econbiz.de/10003693679

How to not only survive but thrive during recession : a multi-wave, discovery-oriented study

Nickell, David; Rollins, Minna; Hellman, Karl - In: The journal of business & industrial marketing 28 (2013) 5, pp. 455-461

Persistent link: https://www.econbiz.de/10009771093

Kundenpriorisierung in der Marktbearbeitung : Gestaltung, Erfolgsauswirkungen und Implementierung

Droll, Mathias - 2008 - 1. Aufl.

Persistent link: https://www.econbiz.de/10003656790

Performance effects of global account coordination mechanisms : an integrative study of boundary conditions

Shi, Linda Hui; Gao, Tao - In: Journal of international marketing 24 (2016) 2, pp. 1-21

Persistent link: https://www.econbiz.de/10011500425

Competition in markets with demand rigidity

Schmidt, Robert Christian - 2008

Persistent link: https://www.econbiz.de/10003756549

Multi-dimensional analysis of perceived switching costs

Barroso, Carmen; Picón, Araceli - In: Industrial marketing management : the international … 41 (2012) 3, pp. 531-543

Persistent link: https://www.econbiz.de/10009546586

Higher profits through customer lock-in : a roadmap

Büschken, Joachim - 2004

Persistent link: https://www.econbiz.de/10001851118

Content-distribution strategies in markets with locked-in customers

Drouard, Joeffrey - In: International journal of industrial organization 80 (2022), pp. 1-19

Persistent link: https://www.econbiz.de/10013206713

Integrated marketing communications and their effects on customer switching intention

Thaichon, Paramaporn; Quach, Sara - In: Journal of relationship marketing : innovations & … 15 (2016) 1/2, pp. 1-16

Persistent link: https://www.econbiz.de/10011633577

1
2
3
4
5
6
7
8
9
10
Next
Last

A service of the