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Marketingmanagement
Consumer behaviour
82,027
Konsumentenverhalten
79,547
Relationship marketing
25,951
Beziehungsmarketing
25,276
Einzelhandel
17,673
Retail trade
15,072
Theorie
12,252
Theory
12,057
Brand management
8,302
Markenführung
8,255
Customer satisfaction
8,068
Kundenzufriedenheit
7,855
Deutschland
7,449
Brand image
7,006
Markenimage
6,965
Germany
6,485
USA
6,462
Online-Handel
6,323
Online retailing
6,304
Service quality
6,285
Dienstleistungsqualität
6,228
United States
6,093
Social Web
5,662
Social web
5,659
Online-Marketing
5,183
Internet marketing
5,160
Electronic Commerce
5,076
E-commerce
4,873
Markenartikel
4,519
Brand
4,516
Marketing management
4,021
Werbewirkung
3,680
Advertising effects
3,641
Verbraucherverhalten
3,579
Experiment
3,576
Pricing strategy
3,466
Preismanagement
3,463
Emotion
3,462
Advertising
3,160
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507
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Homburg, Christian
21
Bruhn, Manfred
20
Kumar, V.
20
Bauer, Hans H.
14
Sheth, Jagdish N.
14
Vrontis, Demetris
10
Esch, Franz-Rudolf
9
Hawkins, Del I.
9
Ko, Eunju
9
Terho, Harri
9
Verhoef, Peter C.
9
Wiedmann, Klaus-Peter
9
Best, Roger J.
8
Gierl, Heribert
8
Grönroos, Christian
8
Lindgreen, Adam
8
Melewar, T. C.
8
Palmatier, Robert W.
8
Spann, Martin
8
Ahlert, Dieter
7
Albers, Sönke
7
Neslin, Scott A.
7
Olson, Jerry C.
7
Peter, Jerome Paul
7
Petersen, J. Andrew
7
Rudolph, Thomas
7
Schultz, Don E.
7
Wilde, Klaus D.
7
Bruwer, Johan
6
Chen, Jing
6
Eisingerich, Andreas B
6
Fink, Klaus-J.
6
Foxall, Gordon R.
6
Gao, Tao
6
Hennig-Thurau, Thorsten
6
Hollensen, Svend
6
Keller, Kevin Lane
6
Kirchgeorg, Manfred
6
Kleinaltenkamp, Michael
6
Knittel, Christopher R.
6
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American Marketing Association
28
Harvard Graduate School of Business Administration
5
Springer Fachmedien Wiesbaden
5
Books on Demand GmbH <Norderstedt>
4
Information Resources Management Association
4
AMACOM
3
European Society for Opinion and Marketing Research
3
IGI Global
3
Betriebswirtschaftliche Beratungsstelle für den Einzelhandel <Köln>
2
Erich-Schmidt-Verlag <Berlin>
2
Fördergesellschaft Marketing an der Universität Augsburg
2
National Bureau of Economic Research
2
NetLibrary, Inc
2
Verlag Dr. Kovač
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2021, Online>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2020, San Diego, Calif.>
1
AMA Winter Academic Conference <2021, Online>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
American Management Association
1
Athens Institute for Education and Research
1
Bain & Company <Boston, Mass.>
1
Berliner Wissenschafts-Verlag
1
Bundesverband Bürowirtschaft
1
Bundesverband des Deutschen Textil-Einzelhandels
1
Canadian Center of Science and Education <Toronto>
1
Chartered Institute of Marketing
1
Christian-Albrechts-Universität zu Kiel
1
Conference on Marketing and Business Strategies for Central and Eastern Europe <12, 2004, Wien>
1
Cranfield School of Management
1
Cultural Perspectives in Marketing Conference <2010, Lille>
1
DePaul University / College of Commerce
1
Econometrisch Instituut <Rotterdam>
1
Ekonomiska forskningsinstitutet <Stockholm>
1
Forschungsinstitut für Biologischen Landbau
1
Fraunhofer-Institut für Arbeitswirtschaft und Organisation
1
Freie Universität Berlin
1
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Journal of business research : JBR
104
Industrial marketing management : the international journal for industrial and high-tech firms
58
Journal of retailing and consumer services
57
Journal of strategic marketing
46
SpringerLink / Bücher
44
Journal of marketing communications
40
The journal of business & industrial marketing
37
European journal of marketing : EJM
35
Journal of the Academy of Marketing Science
33
Journal of marketing
30
Journal of marketing management : MM
30
The journal of product & brand management
28
Journal of retailing
27
The journal of brand management : an international journal
26
Asia Pacific journal of marketing and logistics
25
Business horizons
23
Cogent business & management
20
International journal of retail & distribution management
20
Psychology & marketing
20
Journal of Islamic marketing : JIMA
19
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
18
The journal of consumer marketing
18
Harvard-Business-Manager : das Wissen der Besten
17
Marketing intelligence & planning
17
Springer eBook Collection
17
International journal of internet marketing and advertising : IJIMA
16
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
16
Europäische Hochschulschriften / 5
15
Gabler Edition Wissenschaft
15
International review on public and non-profit marketing
15
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
15
Marketing letters : a journal of research in marketing
15
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
15
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
14
International journal of electronic customer relationship management : IJECRM
14
Journal of marketing management : JMM ; journal of the Academy of Marketing
14
The marketing review
14
International journal of advertising : the review of marketing communications
13
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
13
Journal of marketing research : JMR
13
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Source
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ECONIS (ZBW)
4,034
USB Cologne (EcoSocSci)
11
EconStor
3
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1
Large-scale retailers, digital media and in-store communications
Riboldazzi, Sabina
;
Capriello, Antonella
- In:
Strategic corporate communication in the digital age
,
(pp. 145-160)
.
2021
Persistent link: https://www.econbiz.de/10012491525
Saved in:
2
Large-scale retailers, digital media and in-store communications
Riboldazzi, Sabina
;
Capriello, Antonella
- In:
Strategic corporate communication in the digital age
,
(pp. 145-160)
.
2021
Persistent link: https://www.econbiz.de/10012491561
Saved in:
3
The flagship stores as sustainability communication channels for luxury fashion retailers
Arrigo, Elisa
- In:
Journal of retailing and consumer services
44
(
2018
),
pp. 170-177
Persistent link: https://www.econbiz.de/10011904369
Saved in:
4
Atmospheres of seduction : a critique of aesthetic marketing practices
Biehl-Missal, Brigitte
;
Saren, Michael
- In:
Journal of macromarketing : examining the interactions …
32
(
2012
)
2
,
pp. 168-180
Persistent link: https://www.econbiz.de/10009558357
Saved in:
5
An experimental study on the role of store benefit and information search by shoppers towards in-store communication
Uniyal, Dwarika Prasad
- In:
Journal for global business advancement : JGBA
4
(
2011
)
3
,
pp. 242-259
Persistent link: https://www.econbiz.de/10009382927
Saved in:
6
An assessment of when, where and under what conditions in-store sampling is most effective
Chandukala, Sandeep R.
;
Dotson, Jeffrey P.
;
Liu, Qing
- In:
Journal of retailing
93
(
2017
)
4
,
pp. 493-506
Persistent link: https://www.econbiz.de/10011790715
Saved in:
7
Applying the triple coherence line to in-store marketing plans to increase private label market share
Garrido-Morgado, Álvaro
;
González-Benito, Óscar
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014462202
Saved in:
8
The differential effects of retail density : an investigation of goods versus service settings
Pan, Yue
;
Siemens, Jennifer Christie
- In:
Journal of business research : JBR
64
(
2011
)
2
,
pp. 105-112
Persistent link: https://www.econbiz.de/10008839692
Saved in:
9
Planung und Durchsetzung von Vertriebsinnovationen - dargestellt am Beispiel der Lieferantenabteilung
Buerke, Günter
-
1988
Persistent link: https://www.econbiz.de/10000083485
Saved in:
10
How storefront displays influence retail store image
Cornelius, Britta Elisabeth
;
Natter, Martin
;
Faure, Corinne
- In:
Journal of retailing and consumer services
17
(
2010
)
2
,
pp. 143-151
Persistent link: https://www.econbiz.de/10003956377
Saved in:
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