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Impact of product differentiation, marketing investments and brand equity on pricing strategies : a brand level investigation

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Store brand quality and retailer's product line design

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Consumer Behavior in Practice : Strategic Insights for the Modern Marketer

Chan, Eugene Y. - 2024

Introduction to this Text -- PART 1 -- Chapter 1: Consumer Decision Making Strategies -- PART 2 -- Chapter 2: Advertising -- Chapter 3: Pricing -- Chapter 4: Brand Loyalty -- Chapter 5: Emotional Marketing -- PART 3 -- Chapter 6: Luxury Consumer Behavior -- Chapter 7: Digital Consumer Behavior...

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Enhancing customers' positive responses : applying sensory marketing to the hotel website

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An investigation of antecedents and consequences of brand love in India

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"If I give you my emotion, what do I get?" : conceptualizing and measuring the co-created emotional value of the brand

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Enhancing hotel brand performance through fostering brand relationship orientation in the minds of consumers

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Emotional branding moderation on marketing mix selection of college in the Covid-19 pandemic period

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