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Marketingmanagement
Spain
34
Spanien
34
Relationship marketing
23
Beziehungsmarketing
22
Consumer behaviour
17
Konsumentenverhalten
17
Innovation management
11
Innovationsmanagement
11
Lieferantenmanagement
11
Supplier relationship management
11
Customer satisfaction
10
Innovation diffusion
10
Innovationsdiffusion
10
Kundenzufriedenheit
10
Innovation
9
Service quality
9
Business network
8
Dienstleistungsqualität
8
Firm performance
8
Franchising
8
KMU
8
Marketing management
8
SME
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Unternehmenserfolg
8
Unternehmensnetzwerk
8
Produktentwicklung
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Mobile communications
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Mobilkommunikation
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New product development
6
Corporate social responsibility
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Lieferkette
5
Supply chain
5
Switching behaviour
5
Theorie
5
Theory
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USA
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United States
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Corporate Social Responsibility
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English
8
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Hart, Susan
4
Polo-Redondo, Yolanda
4
Bordonaba-Juste, M. Victoria
1
Bordonaba-Juste, Victoria
1
Cambra-Fierro, Jesús
1
Cambra-Fierro, Jesús J.
1
Centeno, Edgar
1
Diamantopoulos, Adamantios
1
Florin, Juan M.
1
Fuster Mur, Ana
1
Hultink, Erik J.
1
Kumar, V.
1
Perez, Lourdes
1
Petersen, J. Andrew
1
Sesé, F. Javier
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Whitelock, Jeryl
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Fundamentals of marketing research ; Vol. 1
1
Innovation: organization & management : IOM
1
Journal of marketing channels : ... distribution systems, strategy, and management
1
Journal of strategic marketing
1
Journal of the Academy of Marketing Science
1
Management decision : MD
1
Marketing intelligence & planning
1
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ECONIS (ZBW)
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1
Looking for performance : how innovation and strategy may affect market orientation models
Cambra-Fierro, Jesús J.
;
Hart, Susan
;
Fuster Mur, Ana
; …
- In:
Innovation: organization & management : IOM
13
(
2011
)
2
,
pp. 154-172
Persistent link: https://www.econbiz.de/10009388459
Saved in:
2
Inter-firm market orientation as antecedent of knowledge transfer, innovation and value creation in networks
Cambra-Fierro, Jesús
;
Florin, Juan M.
;
Perez, Lourdes
; …
- In:
Management decision : MD
49
(
2011
)
3
,
pp. 444-467
Persistent link: https://www.econbiz.de/10009155509
Saved in:
3
Unlocking the power of marketing : understanding the links between customer mindset metrics, behavior, and profitability
Petersen, J. Andrew
;
Kumar, V.
;
Polo-Redondo, Yolanda
; …
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
5
,
pp. 813-836
Persistent link: https://www.econbiz.de/10011924769
Saved in:
4
The effect of relationship marketing strategy on franchise channels: evidence from Spanish franchisees
Bordonaba-Juste, Victoria
;
Polo-Redondo, Yolanda
- In:
Journal of marketing channels : ... distribution …
15
(
2007/08
)
1
,
pp. 71-91
Persistent link: https://www.econbiz.de/10003787031
Saved in:
5
Differences between short and long-term relationships : an empirical analysis in franchise systems
Bordonaba-Juste, M. Victoria
;
Polo-Redondo, Yolanda
- In:
Journal of strategic marketing
16
(
2008
)
4
,
pp. 327-354
Persistent link: https://www.econbiz.de/10003770748
Saved in:
6
The use of communication activities in the development of small to medium-sized enterprise brands
Centeno, Edgar
;
Hart, Susan
- In:
Marketing intelligence & planning
30
(
2012
)
2
,
pp. 250-265
Persistent link: https://www.econbiz.de/10009570956
Saved in:
7
Marketing research activity and company performance : evidence from manufacturing industry
Hart, Susan
;
Diamantopoulos, Adamantios
-
2007
Persistent link: https://www.econbiz.de/10003538156
Saved in:
8
Launch strategies and product advantage
Hultink, Erik J.
-
1995
Persistent link: https://www.econbiz.de/10013421229
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