. Therefore, it is in the interest of organisations to scan their marketing environment to deal with any possible threats from the …; capital structures, resources, capabilities and marketing intermediaries; as it identifies competitive forces from …

ökonomisch-theoretische Grundlagen begonnen. Unstreitig ist, dass die Marketing-Disziplin vor allem im Bereich der sogenannten …

Vernetzungschancen im Marketing.[...] …

The practice of marketing has significantly changed among companies operating in Hungary since the economic transition … with new emphasis, marketing activities and expectations have been emerged. This paper analyzes the role and significance … of marketing in corporate practices; undercover the most important activities of marketing managers in current business …