Purpose Research has reliably demonstrated that decision-makers, especially expert ones, use heuristics to make ….Findings The inexperienced entrepreneurs in the sample used three types of heuristics in their decision-making, forming a … structured process that narrows in scope. First, metacognitive heuristics, which specify a decision-making approach, were used …

role of heuristics and marketers' decision making within the industry's growing utilisation of AI. Simone Guercini analyses … over a decade of research, arguing that heuristics remain an important behavioural indicator despite complex data …-driven models now characterising marketers' decision making. Key examples of heuristics within marketing automation are referenced …