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Marketingmanagement
Consumer behaviour
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Journal of strategic marketing
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The journal of product & brand management
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ECONIS (ZBW)
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Uncovering the relationships between aspirations and luxury brand preference
Truong, Yann
;
McColl, Rod
;
Kitchen, Philip J.
- In:
The journal of product & brand management
19
(
2010
)
5
,
pp. 346-355
Persistent link: https://www.econbiz.de/10008658563
Saved in:
2
Status and conspicuousness : are they related? ; strategic marketing implications for luxury brands
Truong, Yann
;
Simmons, Geoff
;
McColl, Rod
;
Kitchen, …
- In:
Journal of strategic marketing
16
(
2008
)
3
,
pp. 189-203
Persistent link: https://www.econbiz.de/10003751295
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