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A study on customer’s perception of Croatia’s banking industry
Piric, Valentina; Martinovic, Maja; Barac, Zoran - In: UTMS journal of economics / University of Tourism and … 9 (2018) 2, pp. 169-180
Customer's perception is becoming more crucial for the banks to maintain their market shares, profitability and customer's loyalty under highly competitive market conditions. This paper studies the dimensions of customer's perception of the overall banking industry in Croatia, focusing on...
Persistent link: https://www.econbiz.de/10012178457
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B2B relationship calculus : quantifying resource effects in service-dominant logic
DeLeon, Anthony J.; Chatterjee, Sharmila C. - In: Journal of the Academy of Marketing Science 45 (2017) 3, pp. 402-427
Persistent link: https://www.econbiz.de/10011685005
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Customer relationship management : an approach to competitive advantage in the banking sector by exploring the mediational role of loyalty
Bhat, Suhail Ahmad; Darzi, Mushtag Ahmad - In: The international journal of bank marketing : IJBM 34 (2016) 3, pp. 388-410
Persistent link: https://www.econbiz.de/10011593782
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Relationship marketing for competitive advantage : winning and keeping customers
Payne, Adrian (ed.); Christopher, Martin (ed.);  … - 1995
Persistent link: https://www.econbiz.de/10013530687
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Industrial marketing : can strategic marketing be applied to subcontracting?
Blanc, François; Chassagne, Philippe - In: Journal of euromarketing 22 (2013) 3, pp. 26-37
Persistent link: https://www.econbiz.de/10010248358
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Cause-related marketing and strategic agility : an integrated framework for gaining the competitive advantage
Christofi, Michael; Kaufmann, Hans Rüdiger; Vrontis, … - In: World review of entrepreneurship, management and … 9 (2013) 4, pp. 518-542
Persistent link: https://www.econbiz.de/10010230100
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Canvassing competitive advantage through key dimensions of business model
Chauhan, Heena; Anjani K. Singh - In: International journal of business and globalisation : IJBG 29 (2021) 2, pp. 149-162
Persistent link: https://www.econbiz.de/10012668909
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Strategic orientation and social enterprise performance
Liu, Gordon; Takeda, Sachiko; Ko, Wai Wai - In: Nonprofit and voluntary sector quarterly 43 (2014) 3, pp. 480-501
Persistent link: https://www.econbiz.de/10010378589
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Besonderheiten der Marketing-Planung in kleinen und mittleren Unternehmen (KMU), die zum Erfolg führen
Ergenzinger, Rudolf; Krulis-Randa, Jan S. - In: Planung in kleinen und mittleren Unternehmen, (pp. 345-358). 2007
Persistent link: https://www.econbiz.de/10003508156
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Why doesn't our value creation payoff : unpacking customer analytics-driven value creation capability to sustain competitive advantage
Hossain, Md Afnan; Akter, Shahriar; Yanamandram, Venkata - In: Journal of business research : JBR 131 (2021), pp. 287-296
Persistent link: https://www.econbiz.de/10012545045