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Ethnic marketing practice and research at the intersection of market and social development : a macro study of the past and present, with a look to the future
Peñaloza, Lisa - In: Journal of business research : JBR 82 (2018), pp. 273-280
Persistent link: https://www.econbiz.de/10011771895
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Multicultural markets and acculturation : implications for service firms
Poulis, Konstantinos; Yamin, Mo; Paulis, Efthimios - In: The journal of services marketing 27 (2013) 7, pp. 515-525
Persistent link: https://www.econbiz.de/10010231178
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Inclusive marketing : Muslims' influence on marketers' behaviour in non-Muslim majority country: evidence from New Zealand
Wisker, Zazli Lily Lily - In: Journal of Islamic marketing 14 (2023) 12, pp. 3208-3227
Persistent link: https://www.econbiz.de/10014451810
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Ethnic media advertising effectiveness, influences and implications
Lau, Hei Tong; Lee, Richard - In: Australasian marketing journal 26 (2018) 3, pp. 216-220
Persistent link: https://www.econbiz.de/10011954216
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Integration, assimilation or separation? : the implications for marketers of the Turkish Muslim consumers in The Netherlands
Kizgin, Hatice - In: Journal of Islamic marketing : JIMA 7 (2016) 2, pp. 187-212
Persistent link: https://www.econbiz.de/10011562976
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Consumer Multicultural Identity Affiliation : reassessing identity segmentation in multicultural markets
Kipnis, Eva; Demangeot, Catherine; Pullig, Chris; … - In: Journal of business research : JBR 98 (2019), pp. 126-141
Persistent link: https://www.econbiz.de/10012007222
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Exploring the growing link of ethnic entrepreneurship, markets, and Pentecostalism in London (UK) : an empirical study
Gbadamosi, Ayantunji - In: Society and business review 10 (2015) 2, pp. 150-169
Persistent link: https://www.econbiz.de/10011401573
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Multicultural marketing : selling to the new America
Schreiber, Alfred L. - 2001
Persistent link: https://www.econbiz.de/10001475512
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Communicating with the multicultural consumer : theoretical and practical perspectives
Mueller, Barbara - 2008
Persistent link: https://www.econbiz.de/10003440523
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Minority Marketing: Issues and Prospects : Proceedings of the 1987 Minority Marketing Congress
King, Robert L. (ed.) - 2015
This volume includes the full proceedings from the 1987 Minority Marketing Congress held in Greensboro, North Carolina … under the theme Minority Marketing: Issues and Prospects. It provides a variety of quality research in the field of minority … marketing in order to assimilate and enhance knowledge of marketing practices for minority enterprises. It includes papers on …
Persistent link: https://www.econbiz.de/10012402135