Similar Search Results

Higher Education Marketing in Africa : Explorations into Student Choice

Mogaji, Emmanuel (ed.); Maringe, Felix (ed.); … - 2020 - 1st ed. 2020.

Part 1: Introduction -- Chapter 1: Exploring factors influencing student choice in Africa: Introduction to Edited Collection -- Part 1: Choice and Decision Making -- Chapter 2: Co-Creation of Value by Universities and Prospective Students: Towards an Informed Decision-Making Process -- Chapter...

Persistent link: https://www.econbiz.de/10012399422

Higher education marketing in Africa : explorations into student choice

Mogaji, Emmanuel (ed.); Maringe, Felix (ed.); … - 2020

Persistent link: https://www.econbiz.de/10012211559

Marketing communications strategies for public transport organisations

Nguyen Phong Nguyen; Mogaji, Emmanuel - In: Public Sector Marketing Communications Volume I : …, (pp. 41-68). 2022

Persistent link: https://www.econbiz.de/10013415059

Positioning public university's brand through marketing communications : practical recommendations and implications

Nguyen Phong Nguyen; Mogaji, Emmanuel - In: Public Sector Marketing Communications Volume I : …, (pp. 69-98). 2022

Persistent link: https://www.econbiz.de/10013415061

Strategic marketing of higher education in Africa

Mogaji, Emmanuel (ed.); Maringe, Felix (ed.); … - 2020

Strategic Marketing Communications of African Universities: An Introduction to Edited Collection / Emmanuel Mogaji, Felix Maringe, Robert Ebo Hinson -- Marketization in African universities in an era of decolonization: continuities and discontinuities / Felix Maringe -- An integrative Model for...

Persistent link: https://www.econbiz.de/10013180794

Conclusion : towards effective public sector marketing communications in Africa

Adeola, Ogechi; Mogaji, Emmanuel; Katuse, Paul; Twum, … - In: Public Sector Marketing Communications, Volume II : …, (pp. 267-284). 2023

Persistent link: https://www.econbiz.de/10014289805

Fashion marketing in the metaverse

Mogaji, Emmanuel; Dwivedi, Yogesh Kumar; Raman, Ramakrishnan - In: Journal of global fashion marketing : JGfM 15 (2024) 1, pp. 115-130

Persistent link: https://www.econbiz.de/10014529962