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Marketingmanagement
Marketing
31,354
Wissenschaftliche Methode
8,951
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8,950
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6,118
Theory
6,073
Marketing management
3,647
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3,475
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3,220
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3,153
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2,742
marketing
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2,272
USA
2,053
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1,924
United States
1,826
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1,762
Economics
1,599
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1,577
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1,465
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1,433
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1,375
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1,291
Agribusiness
1,105
Werbung
1,029
Market research
976
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919
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918
Online-Marketing
915
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909
Entwicklungsorganisation
909
Advertising
907
Marketingtheorie
906
Internet marketing
904
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898
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871
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Kotler, Philip
83
Meffert, Heribert
29
Kerin, Roger A.
24
Bruhn, Manfred
22
Keller, Kevin Lane
22
Armstrong, Gary
21
Kirchgeorg, Manfred
20
Pepels, Werner
20
Hartley, Steven W.
19
Peter, Jerome Paul
18
Kuß, Alfred
16
Homburg, Christian
15
Kleinaltenkamp, Michael
15
Piercy, Nigel
15
Donnelly, James H.
14
Unger, Fritz
14
Baker, Michael John
13
Burmann, Christoph
12
Rudelius, William
12
Sheth, Jagdish N.
11
Tomczak, Torsten
11
Aaker, David A.
9
Dalrymple, Douglas J.
9
Doyle, Peter
9
Fuchs, Wolfgang
9
Huber, Frank
9
Runia, Peter
9
Vrontis, Demetris
9
Adeola, Ogechi
8
Backhaus, Klaus
8
Cravens, David W.
8
Ferrell, Odies C.
8
Hinson, Robert
8
Kreutzer, Ralf T.
8
Levinson, Jay Conrad
8
McDonald, Malcolm
8
Morgan, Neil A.
8
Ahlert, Dieter
7
Boone, Louis E.
7
Helm, Roland
7
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American Marketing Association
40
Springer Fachmedien Wiesbaden
18
OECD
10
Harvard Graduate School of Business Administration
7
NetLibrary, Inc
6
Verlag Franz Vahlen
6
Center of Market Oriented Product and Production Management
5
Chartered Institute of Marketing
5
Duncker & Humblot
5
Fördergesellschaft Marketing an der Universität Augsburg
5
Haufe-Lexware GmbH & Co. KG
5
American Management Association
4
Fachverlag für Wirtschafts- und Steuerrecht Schäffer <Stuttgart>
4
Pearson Studium
4
Uni-Taschenbücher GmbH
4
De Gruyter Oldenbourg
3
Edward Elgar Publishing
3
Europäische Kommission / Generaldirektion Wirtschaft und Finanzen
3
IGI Global
3
NWB Verlag
3
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
3
UVK Verlagsgesellschaft mbH
3
United States / Congress / Senate / Committee on the Judiciary / Subcommittee on Antitrust and Monopoly
3
Verlag Dr. Kovač
3
Wiley-VCH
3
epubli GmbH
3
AMACOM
2
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
2
Academy of Marketing Science
2
Berliner Wissenschafts-Verlag
2
Books on Demand GmbH <Norderstedt>
2
Fachhochschule Reutlingen / European School of Business
2
Gesellschaft Entwicklung, Konstruktion, Vertrieb
2
Icfai University Press <Hyderabad>
2
Institut für Marketing und Trendanalysen <Gutau>
2
MITP Verlags-GmbH & Co. KG
2
Universität St. Gallen / Institut für Marketing
2
W. Kohlhammer GmbH
2
Wissenschaftliche Gesellschaft für Innovatives Marketing
2
Österreichische Gesellschaft für Absatzwirtschaft
2
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SpringerLink / Bücher
74
Journal of business research : JBR
65
Industrial marketing management : the international journal for industrial and high-tech firms
63
Lehrbuch
35
Europäische Hochschulschriften / 5
29
Journal of strategic marketing
28
European journal of marketing : EJM
25
Springer eBook Collection / Business and Economics
24
Springer eBook Collection
22
Gabler Edition Wissenschaft
21
Journal of marketing management : MM
21
Journal of business-to-business marketing
19
Journal of marketing
19
Marketing intelligence & planning
19
The journal of business & industrial marketing
19
Journal of the Academy of Marketing Science
18
Journal of Islamic marketing : JIMA
16
Marketing theory
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
14
AMS review : official publication of the Academy of Marketing Science
13
McGraw-Hill/Irwin series in marketing
13
Business horizons
12
Journal of marketing communications
12
Journal of research in marketing and entrepreneurship : JRME
12
Hamburger Schriften zur Marketingforschung
10
International journal of islamic marketing and branding
10
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Journal of macromarketing
10
Journal of marketing management : JMM ; journal of the Academy of Marketing
10
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
10
Journal of research in marketing and entrepreneurship
9
Meffert-Marketing-Edition
9
Neue betriebswirtschaftliche Forschung : Nbf
9
OECD Health Statistics
9
Cogent business & management
8
International journal of wine business research : IJWBR
8
Journal of Islamic marketing
8
Schriften zu Marketing und Management
8
Series / American Marketing Association
8
Springer eBook Collection / Business and Management
8
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ECONIS (ZBW)
3,735
USB Cologne (EcoSocSci)
148
USB Cologne (business full texts)
2
EconStor
2
BASE
1
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1
Personal
selling
in
marketing
Olariu, Ioana
- In:
Studies and scientific researches / Faculty of Economic …
(
2017
),
pp. 95-101
Persistent link: https://www.econbiz.de/10011810970
Saved in:
2
Sales management of the chain retail establishments
Zolotukhina, Elena B.
;
Bakharev, Volodymyr V.
; …
- In:
International journal of business policy and economics
14
(
2021
)
1
,
pp. 1-9
Persistent link: https://www.econbiz.de/10013191903
Saved in:
3
Generating leads with sequential persuasion: should sales influence tactics be consistent or complementary?
Pöyry, Essi
;
Parvinen, Petri
;
McFarland, Richard G.
- In:
The journal of personal selling & sales management : JPSSM
37
(
2017
)
2
,
pp. 89-99
Persistent link: https://www.econbiz.de/10011734615
Saved in:
4
Personal level customer orientation in Russian direct
selling
market
Rozhkov, Alexander
- In:
Market : review for marketing theory and practice
26
(
2014
)
1
,
pp. 7-22
Persistent link: https://www.econbiz.de/10010486448
Saved in:
5
Zoom in on sales : target
marketing
, prospecting, and sales centers
Cuprisin, Jim
-
2003
Persistent link: https://www.econbiz.de/10002198251
Saved in:
6
Principles of
selling
by mail
Picken, James Hamilton
-
1927
Persistent link: https://www.econbiz.de/10002628810
Saved in:
7
Verbreitung und Einsatz des Database-
Marketing
und CAS : kundenorientierte Informationssysteme in deutschen Unternehmen
Link, Jörg
-
1994
Persistent link: https://www.econbiz.de/10014005034
Saved in:
8
Mobile
marketing
: a contemporary strategic perspective
Amirkhanpour, Monaliz
;
Vrontis, Demetris
;
Thrassou, Alkis
- In:
International journal of technology marketing : IJTMkt
9
(
2014
)
3
,
pp. 252-269
Persistent link: https://www.econbiz.de/10010490512
Saved in:
9
Management policy promotion as element of complex of commercial organizations
marketing
Buley, Natal'ya V.
;
Demchenko, Tatiana S.
;
Bondaletov, …
- In:
Journal of international economic review
14
(
2021
)
2
,
pp. 117-126
Persistent link: https://www.econbiz.de/10014467542
Saved in:
10
Permission
marketing
: turning strangers into friends, and friends into customers
Godin, Seth
-
1999
Persistent link: https://www.econbiz.de/10000679592
Saved in:
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