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Marketing and innovation management : an integrated perspective
Ofek, Elie; Toubia, Olivier - 2009
Persistent link: https://www.econbiz.de/10008652394
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Viral marketing : a large scale field experiment
Toubia, Olivier; Stephen, Andrew T.; Freud, Aliza - 2009
Persistent link: https://www.econbiz.de/10003911117
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Editorial: marketing’s role in the evolving discipline of product management
Shulman, Jeffrey D.; Toubia, Olivier; Saddler, Raena - In: Marketing science 42 (2023) 1, pp. 1-5
Persistent link: https://www.econbiz.de/10014316965
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Theory and application of defensive strategy
Hauser, John R. - In: The economics of strategic planning : essays in honour …, (pp. 113-139). 1986
Persistent link: https://www.econbiz.de/10001261908
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Prelaunch forecasting of new automobiles
Urban, Glen L. - In: Management science : journal of the Institute for … 36 (1990) 4, pp. 401-421
Persistent link: https://www.econbiz.de/10001083747
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Defensive marketing strategies
Hauser, John R.; Shugan, Steven M. - In: Marketing science : the marketing journal of the … 27 (2008) 1, pp. 88-110
Persistent link: https://www.econbiz.de/10003709030
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Applying marketing management : four PC simulations
Hauser, John Richard - 1986
Persistent link: https://www.econbiz.de/10004140283