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Marketingmanagement
Consumer behaviour
36
Konsumentenverhalten
34
Relationship marketing
20
Beziehungsmarketing
19
Brand management
19
Markenführung
17
Customer satisfaction
16
Innovation
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Australia
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Kundenzufriedenheit
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Marketing management
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Brand image
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Markenimage
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Australien
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Firm performance
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Brand
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China
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Markenartikel
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Unternehmenserfolg
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Luxury goods
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Luxusgüter
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Service quality
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Betriebliche Wertschöpfung
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Dienstleistungsqualität
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Emotion
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Innovation management
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Innovationsmanagement
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Value creation
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Customer value
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Facebook
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Kundenwert
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Manufacturing industries
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Social Web
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Social web
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Vietnam
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Advertising
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Customer integration
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Dienstleistungssektor
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English
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Ngo, Liem Viet
12
O'Cass, Aron
9
Siahtiri, Vida
2
Bagozzi, Richard P.
1
Bucic, Tania
1
Gregory, Gary D.
1
Heirati, Nima
1
Keeling, Debbie Isobel
1
Lu, Lu
1
Quach, Sara
1
Ross, Mitchell
1
Ruyter, Ko de
1
Shao, Wei
1
Siahriri, Vida
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Sinha, Ashish
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Thaichon, Park
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Journal of strategic marketing
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
Asia Pacific journal of marketing and logistics
1
Australasian marketing journal
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Australian journal of management
1
Journal of marketing management : MM
1
Journal of service research
1
The journal of business & industrial marketing
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The journal of services marketing
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ECONIS (ZBW)
13
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1
Performance implications of market orientation, marketing resources, and marketing capabilities
Ngo, Liem Viet
;
O'Cass, Aron
- In:
Journal of marketing management : MM
28
(
2012
)
1/2
,
pp. 173-187
Persistent link: https://www.econbiz.de/10009488945
Saved in:
2
Marketing resource-capability complementary and firm performance in B2B firms
O'Cass, Aron
;
Ngo, Liem Viet
;
Siahriri, Vida
- In:
The journal of business & industrial marketing
30
(
2015
)
2
,
pp. 194-207
Persistent link: https://www.econbiz.de/10010532051
Saved in:
3
Examining the marketing planning-marketing capability interface and custer-centric performance in SMEs
O'Cass, Aron
;
Ngo, Liem Viet
;
Siahtiri, Vida
- In:
Journal of strategic marketing
20
(
2012
)
6
,
pp. 463-481
Persistent link: https://www.econbiz.de/10009663984
Saved in:
4
The relationship between business orientations and brand performance : a cross-national perspective
Ngo, Liem Viet
;
O'Cass, Aron
- In:
Asia Pacific journal of marketing and logistics
23
(
2011
)
5
,
pp. 684-713
Persistent link: https://www.econbiz.de/10009408746
Saved in:
5
Winning through innovation and marketing : lessons from Australia and Vietnam
O'Cass, Aron
;
Ngo, Liem Viet
- In:
Industrial marketing management : the international …
40
(
2011
)
8
,
pp. 1319-1329
Persistent link: https://www.econbiz.de/10009410653
Saved in:
6
The contingent value of marketing and social networking capabilities in firm performance
Heirati, Nima
;
O'Cass, Aron
;
Ngo, Liem Viet
- In:
Journal of strategic marketing
21
(
2013
)
1
,
pp. 82-98
Persistent link: https://www.econbiz.de/10009717936
Saved in:
7
Exploring the roles of marketing and selling capabilities in delivering critical customer centric performance and brand performance outcomes for B2B firms
Siahtiri, Vida
;
O'Cass, Aron
;
Ngo, Liem Viet
- In:
Journal of strategic marketing
22
(
2014
)
5
,
pp. 379-395
Persistent link: https://www.econbiz.de/10010417135
Saved in:
8
Archieving customer satisfaction in services firms via branding capability and customer empowerment
O'Cass, Aron
;
Ngo, Liem Viet
- In:
The journal of services marketing
25
(
2011
)
7
,
pp. 489-496
Persistent link: https://www.econbiz.de/10009387525
Saved in:
9
Improving the effectiveness of market-oriented organisation : empirical evidence from an emerging economy
Bucic, Tania
;
Ngo, Liem Viet
;
Sinha, Ashish
- In:
Australian journal of management
42
(
2017
)
2
,
pp. 308-327
Persistent link: https://www.econbiz.de/10011774881
Saved in:
10
When nothing is what it seems : a digital marketing research agenda
Ruyter, Ko de
;
Keeling, Debbie Isobel
;
Ngo, Liem Viet
- In:
Australasian marketing journal
26
(
2018
)
3
,
pp. 199-203
Persistent link: https://www.econbiz.de/10011954207
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