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Marketingmanagement
Service-dominant logic
53
Service-Dominant Logic
50
Marketing theory
40
Marketingtheorie
39
Value creation
26
Betriebliche Wertschöpfung
25
Consumer behaviour
22
Konsumentenverhalten
22
Relationship marketing
21
Beziehungsmarketing
20
Dienstleistung
15
Dienstleistungsmarketing
14
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14
Services
13
Customer integration
12
Kundenintegration
12
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11
Marketing management
11
Innovation
10
Marketing
10
Institutional economics
9
Institutionenökonomik
9
Co-creation
8
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8
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7
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7
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7
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7
USA
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7
service-dominant logic
7
Brand
6
Markenartikel
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Produktentwicklung
6
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6
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5
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5
Service ecosystems
5
B-to-B-Marketing
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3
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3
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Vargo, Stephen L.
8
Lusch, Robert F.
6
Akaka, Melissa Archpru
3
Schau, Hope Jensen
2
Bettencourt, Lance A.
1
He, Yi
1
Head, Gabriela
1
Merz, Michael A.
1
Shih, Eric
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1
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Australasian marketing journal
1
California management review
1
E-marketing ; Vol. 3
1
E-novation for competitive advantage in collaborative globalization : technologies for emerging e-business strategies
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of retailing
1
Journal of strategic marketing
1
Journal of the Academy of Marketing Science
1
Marketing management : a cultural perspective
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Review of marketing research
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ECONIS (ZBW)
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1
Service-dominant logic : toward reframing business for enhanced e-novation
Lusch, Robert F.
;
Vargo, Stephen L.
;
Akaka, Melissa Archpru
-
2012
Persistent link: https://www.econbiz.de/10009575098
Saved in:
2
Service-dominant logic : toward reframing business for enhanced e-novation
Lusch, Robert F.
;
Vargo, Stephen L.
;
Akaka, Melissa Archpru
- In:
E-novation for competitive advantage in collaborative …
,
(pp. 76-91)
.
2011
Persistent link: https://www.econbiz.de/10009387791
Saved in:
3
A dynamic market conceptualization for entrepreneurial marketing : the co-creation of opportunities
Whalen, Peter S.
;
Akaka, Melissa Archpru
- In:
Journal of strategic marketing
24
(
2016
)
1
,
pp. 61-75
Persistent link: https://www.econbiz.de/10011580587
Saved in:
4
Facilitating collective brand engagement and collaborative production through cultural marketing
Head, Gabriela
;
Schau, Hope Jensen
;
Thompson, Katherine
- In:
Marketing management : a cultural perspective
,
(pp. 194-211)
.
2012
Persistent link: https://www.econbiz.de/10009507098
Saved in:
5
To justify or not to justify : the role of anticipated regret on consumers' decisions to upgrade technological innovations
Shih, Eric
;
Schau, Hope Jensen
- In:
Journal of retailing
87
(
2011
)
2
,
pp. 242-251
Persistent link: https://www.econbiz.de/10009240251
Saved in:
6
The evolving brand logic : a service-dominant logic perspective
Merz, Michael A.
;
He, Yi
;
Vargo, Stephen L.
- In:
Journal of the Academy of Marketing Science
37
(
2009
)
3
,
pp. 328-344
Persistent link: https://www.econbiz.de/10003900709
Saved in:
7
Service-dominant logic : a guiding framework for inbound marketing
Lusch, Robert F.
;
Vargo, Stephen L.
- In:
Marketing review St. Gallen : Marketingfachzeitschrift …
26
(
2009
)
6
,
pp. 6-10
Persistent link: https://www.econbiz.de/10003912456
Saved in:
8
Special section: Markets and Marketing
Vargo, Stephen L.
(
contributor
)
- In:
Australasian marketing journal
18
(
2010
)
4
,
pp. 233-263
Persistent link: https://www.econbiz.de/10008738300
Saved in:
9
A service lens on value creation : marketing's role in achieving strategic advantage
Bettencourt, Lance A.
;
Lusch, Robert F.
;
Vargo, Stephen L.
- In:
California management review
57
(
2014/15
)
1
,
pp. 44-66
Persistent link: https://www.econbiz.de/10010505287
Saved in:
10
It's all B2B … and beyond : toward a systems perspective of the market
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
Industrial marketing management : the international …
40
(
2011
)
2
,
pp. 181-187
Persistent link: https://www.econbiz.de/10008934076
Saved in:
1
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