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Service-dominant logic : toward reframing business for enhanced e-novation
Lusch, Robert F.; Vargo, Stephen L.; Akaka, Melissa Archpru - 2012
Persistent link: https://www.econbiz.de/10009575098
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Service-dominant logic : toward reframing business for enhanced e-novation
Lusch, Robert F.; Vargo, Stephen L.; Akaka, Melissa Archpru - In: E-novation for competitive advantage in collaborative …, (pp. 76-91). 2011
Persistent link: https://www.econbiz.de/10009387791
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A dynamic market conceptualization for entrepreneurial marketing : the co-creation of opportunities
Whalen, Peter S.; Akaka, Melissa Archpru - In: Journal of strategic marketing 24 (2016) 1, pp. 61-75
Persistent link: https://www.econbiz.de/10011580587
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Facilitating collective brand engagement and collaborative production through cultural marketing
Head, Gabriela; Schau, Hope Jensen; Thompson, Katherine - In: Marketing management : a cultural perspective, (pp. 194-211). 2012
Persistent link: https://www.econbiz.de/10009507098
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To justify or not to justify : the role of anticipated regret on consumers' decisions to upgrade technological innovations
Shih, Eric; Schau, Hope Jensen - In: Journal of retailing 87 (2011) 2, pp. 242-251
Persistent link: https://www.econbiz.de/10009240251
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The evolving brand logic : a service-dominant logic perspective
Merz, Michael A.; He, Yi; Vargo, Stephen L. - In: Journal of the Academy of Marketing Science 37 (2009) 3, pp. 328-344
Persistent link: https://www.econbiz.de/10003900709
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Service-dominant logic : a guiding framework for inbound marketing
Lusch, Robert F.; Vargo, Stephen L. - In: Marketing review St. Gallen : Marketingfachzeitschrift … 26 (2009) 6, pp. 6-10
Persistent link: https://www.econbiz.de/10003912456
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Special section: Markets and Marketing
Vargo, Stephen L. (contributor) - In: Australasian marketing journal 18 (2010) 4, pp. 233-263
Persistent link: https://www.econbiz.de/10008738300
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A service lens on value creation : marketing's role in achieving strategic advantage
Bettencourt, Lance A.; Lusch, Robert F.; Vargo, Stephen L. - In: California management review 57 (2014/15) 1, pp. 44-66
Persistent link: https://www.econbiz.de/10010505287
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It's all B2B … and beyond : toward a systems perspective of the market
Vargo, Stephen L.; Lusch, Robert F. - In: Industrial marketing management : the international … 40 (2011) 2, pp. 181-187
Persistent link: https://www.econbiz.de/10008934076