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~subject:"Marketingtheorie"
~subject:"Services marketing"
~subject:"Strategisches Management"
~type_genre:"Konferenzschrift"
~type_genre:"Sammlung"
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Marketingtheorie
Services marketing
Strategisches Management
Marketing
669
Entscheidung
269
Decision
218
Theorie
183
Theory
183
Deutschland
170
Germany
147
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115
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105
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72
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25
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123
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752
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752
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253
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245
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222
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218
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218
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200
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140
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99
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99
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59
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55
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54
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52
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39
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39
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38
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36
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32
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32
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26
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26
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18
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16
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16
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13
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8
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8
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6
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5
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Fließ, Sabine
4
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4
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4
Sheth, Jagdish N.
4
Kavoura, Androniki
3
Spotts, Harlan E.
3
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2
Benkenstein, Martin
2
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2
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2
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2
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2
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2
Kefallonitis, Efstathios
2
Mühlbacher, Hans
2
Robson, Julie
2
Roth, Stefan
2
Sakas, Damianos P.
2
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2
Springer, Reiner
2
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2
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2
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2
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2
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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1
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American Marketing Association
18
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3
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2
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
2
Academy of Marketing Science
2
DePaul University / College of Commerce
2
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
2
International Conference on Relationship Marketing <9, 2009, Berlin>
2
Verband Deutscher Maschinen- und Anlagenbau / Abteilung Betriebswirtschaft
2
Verband der Hochschullehrer für Betriebswirtschaft
2
Zentrale Marketingveranstaltung <1987, Frankfurt, Main>
2
AMA Summer Academic Conference <2021, Online>
1
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
Academy of Marketing Science / Annual Conference <1980, Dallas, Tex.>
1
Academy of Marketing Science / Annual Conference <2001, San Diego, Calif.>
1
Academy of Marketing Science / Annual Conference <2004, Vancouver, British Columbia>
1
Academy of Marketing Science / Annual Conference <2005, Tampa, Fla.>
1
Academy of Marketing Science / Annual Conference <2006, San Antonio, Tex.>
1
Academy of Marketing Science / Annual Conference <2013, Monterey, Calif.>
1
Academy of Marketing Science / Annual Conference <2016, Orlando, Fla.>
1
Academy of Marketing Science / Annual Conference <2020, Online>
1
Academy of Marketing Science / Annual Conference <2021, Online>
1
Academy of Marketing Science / Annual Conference <2022, Monterrey>
1
Academy of Marketing Science / World Marketing Congress <2021, Online>
1
Brjanskij gosudarstvennyj techničeskij universitet
1
Conference on Marketing and Business Strategies for Central & Eastern Europe <19, 2011, Wien>
1
Conference on Marketing and Business Strategies for Central & Eastern Europe <20, 2012, Wien>
1
Conference on Services Marketing <1, 1981, Orlando, Fla.>
1
Dienstleistungsmarketing-Workshop <8, 2001, Innsbruck>
1
Educators' Conference <1982, Chicago, Ill.>
1
Ekonomická univerzita v Bratislave / Podnikovohospodárskej fakulta
1
Excellence-in-Service-Konferenz <6., 2016, Koblenz>
1
Forschungstagung Marketing <2001, Berlin>
1
Freie Universität Berlin / Institut für Marketing
1
Fördergesellschaft Marketing an der Universität Augsburg
1
Fördergesellschaft Marketing e.V. an der Ludwig-Maximilians-Universität München
1
Georg-August-Universität Göttingen / Institut für Wirtschafts- und Sozialgeschichte
1
Gesellschaft Entwicklung, Konstruktion, Vertrieb
1
Gottfried Wilhelm Leibniz Universität Hannover
1
Institut für Betriebswirtschaftslehre <Hohenheim> / Lehrstuhl für Absatzwirtschaft
1
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Fokus Dienstleistungsmarketing
9
Developments in marketing science: proceedings of the Academy of Marketing Science
6
Gabler Edition Wissenschaft / Focus Dienstleistungsmarketing
6
SpringerLink / Bücher
6
Proceedings series / American Marketing Association
5
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
4
Journal of marketing management : MM
4
Legends in marketing
4
Marketing theory and applications
3
Springer eBook Collection
3
Springer eBook Collection / Business and Economics
3
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
2
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
2
Series / American Marketing Association
2
Springer Gabler Research
2
Springer Proceedings in Business and Economics
2
The journal of business & industrial marketing
2
Acta Universitatis Oeconomicae Helsingiensis / A
1
Approaches to semiotics
1
Developments in marketing science: Proceedings of the Academy of Marketing Science
1
Dienstleistungsmanagement, Dienstleistungsmarketing
1
Diskussionsbeiträge des Fachbereichs Wirtschaftswissenschaft der Freien Universität Berlin
1
Educators' conference proceedings
1
Educators' proceedings
1
Focus Dienstleistungsmarketing
1
Gabler Edition Wissenschaft : Focus Dienstleistungsmarketing
1
Gabler Research / Focus Dienstleistungsmarketing
1
Gabler-Edition Wissenschaft / Focus Dienstleistungsmarketing
1
Grundlagen und Praxis der Betriebswirtschaft
1
IFLA publications
1
International series in quantitative marketing : ISQM
1
Journal of financial services marketing : JFSM
1
Lecture notes in economics and mathematical systems : LNEMS
1
Nomos eLibrary / Sozial- und Wirtschaftswissenschaften
1
Nomos eLibrary / Wirtschaft
1
Proceedings ... EMAC conference
1
Publications / Market Research Society
1
Reihe Dienstleistungsmanagement, Dienstleistungsmarketing
1
Research
1
Research in marketing / Supplement : an annual compilation of research
1
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ECONIS (ZBW)
115
USB Cologne (EcoSocSci)
8
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1
Organizational strategy and change
Pennings, Johannes M.
(
ed.
)
-
1985
-
1. ed.
Persistent link: https://www.econbiz.de/10013541279
Saved in:
2
Vom operativen zum strategischen Marketing : Dokumentation des Workshops vom 13. Juni 1985
Meffert, Heribert
(
contributor
)
-
1985
Persistent link: https://www.econbiz.de/10000422614
Saved in:
3
Dienstleistungsmarketing : eine Bestandsaufnahme ; Tagungsband zum 2. Workshop für Dienstleistungsmarketing, Innsbruck, Februar 1993
Thelen, Eva M.
(
ed.
);
Mairamhof, Gaby B.
(
contributor
)
-
1993
Persistent link: https://www.econbiz.de/10000349123
Saved in:
4
Dienstleistungsmarketing : Konzeptionen und Anwendungen
Kleinaltenkamp, Michael
(
contributor
)
-
1995
Persistent link: https://www.econbiz.de/10000899451
Saved in:
5
Contemporary views on marketing practice
Frazier, Gary L.
(
contributor
)
-
1987
Persistent link: https://www.econbiz.de/10000741871
Saved in:
6
Changing the course of marketing : alternative paradigms for widening marketing theory
Dholakia, Nikhilesh
(
ed.
);
Dholakia, Nikhilkesh
(
contributor
)
-
1985
Persistent link: https://www.econbiz.de/10000695478
Saved in:
7
Marketing of services
Donnelly, James H.
(
ed.
);
George, William R.
(
ed.
)
-
Special Educators' Conference <1, 1981, Orlando, Fla.>
-
1981
Persistent link: https://www.econbiz.de/10000711361
Saved in:
8
Marketing: progress, prospects, perspectives : 26th EMAC Conference, 20th - 23rd May 1997, Warwick Business School ; proceedings
1997
Persistent link: https://www.econbiz.de/10000677540
Saved in:
9
Research in marketing. Papers read at the 7. Annual Conference of the Market Research Society, Eastbourne, March 1964
1964
Persistent link: https://www.econbiz.de/10000577601
Saved in:
10
Maßgeschneiderte Strategien : der Weg zur Alleinstellung im Wettbewerb
Zahn, Erich
(
ed.
);
Foschiani, Stefan
(
contributor
)
-
1999
Persistent link: https://www.econbiz.de/10001362453
Saved in:
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