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Organizational strategy and change
Pennings, Johannes M. (ed.) - 1985 - 1. ed.
Persistent link: https://www.econbiz.de/10013541279
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Vom operativen zum strategischen Marketing : Dokumentation des Workshops vom 13. Juni 1985
Meffert, Heribert (contributor) - 1985
Persistent link: https://www.econbiz.de/10000422614
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Strategisches Ökologiemarketing umwelt- und verbraucherpolitischer Organisationen
Wiedmann, Klaus-Peter - 1988
Persistent link: https://www.econbiz.de/10000083884
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The strategic marketing plan evaluated : effective or not?
Waalewijn, Philip; Wijnia, Sjoerd - 1997
Persistent link: https://www.econbiz.de/10000962258
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Contemporary views on marketing practice
Frazier, Gary L. (contributor) - 1987
Persistent link: https://www.econbiz.de/10000741871
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Changing the course of marketing : alternative paradigms for widening marketing theory
Dholakia, Nikhilesh (ed.); Dholakia, Nikhilkesh (contributor) - 1985
Persistent link: https://www.econbiz.de/10000695478
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Changing perspectives into marketing : a preliminary analysis of marketing theory
Möller, K. E. Kristian; Anttila, Mai - 1989
Persistent link: https://www.econbiz.de/10000762846
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Differentiation and value strategy : issues for the marketing operations management interface
Walters, David - 1997
Persistent link: https://www.econbiz.de/10000645000