//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Marketingtheorie"
~subject:"Strategisches Management"
~type_genre:"Guidebook"
~type_genre:"Konferenzschrift"
~type_genre:"Sammlung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Décisions économiques optimale...
Similar by subject
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Marketingtheorie
Strategisches Management
Marketing
903
Entscheidung
298
Decision
247
Deutschland
216
Germany
190
Theorie
184
Theory
184
Marketingmanagement
132
Management
129
Marketing management
125
Kongress
105
Consumer behaviour
77
Konsumentenverhalten
77
Online-Marketing
73
Internet marketing
68
Welt
64
World
64
Beziehungsmarketing
63
Relationship marketing
62
Marketing theory
57
Entscheidungstheorie
55
Marktforschung
53
Werbung
53
Dienstleistung
46
Unternehmen
46
Market research
44
USA
44
United States
43
Russia
41
Russland
41
Dienstleistungsmarketing
37
Services marketing
37
Advertising
36
Innovation
36
Strategic management
36
Social Web
35
Social web
35
Öffentlichkeitsarbeit
33
more ...
less ...
Online availability
All
Undetermined
10
Free
3
Type of publication
All
Book / Working Paper
126
Type of publication (narrower categories)
All
Guidebook
Konferenzschrift
Sammlung
Article in journal
741
Aufsatz in Zeitschrift
741
Lehrbuch
212
Hochschulschrift
199
Aufsatz im Buch
196
Book section
196
Textbook
191
Collection of articles of several authors
175
Sammelwerk
175
Thesis
147
Aufsatzsammlung
114
Graue Literatur
105
Non-commercial literature
105
Bibliografie enthalten
83
Bibliography included
83
Case study
70
Fallstudie
70
Dissertation u.a. Prüfungsschriften
52
Working Paper
52
Arbeitspapier
51
Conference proceedings
46
Glossar enthalten
31
Glossary included
31
Handbook
29
Handbuch
29
Ratgeber
29
Reprint
26
Festschrift
25
Einführung
16
Bibliografie
14
Collection of articles written by one author
13
Fallstudiensammlung
13
Conference paper
8
Konferenzbeitrag
8
Interview
6
CD-ROM, DVD
5
Accompanied by computer file
4
more ...
less ...
Language
All
English
88
German
34
Undetermined
3
Russian
1
Slovak
1
Author
All
Sheth, Jagdish N.
4
Kavoura, Androniki
3
Meffert, Heribert
3
Spotts, Harlan E.
3
Allen, Juliann
2
Benkenstein, Martin
2
Betts-Outland, Harriette
2
Caslione, John A.
2
Dichtl, Erwin
2
Diez, Willi
2
Hörschgen, Hans
2
Jochims, Bruna
2
Kefallonitis, Efstathios
2
Kotler, Philip
2
Robson, Julie
2
Ryan, Damian
2
Sakas, Damianos P.
2
Springer, Reiner
2
Theodoridis, Prokopios
2
Wind, Yoram
2
Wu, Shuang
2
Zaltman, Gerald
2
Alpers, Isabel
1
Ambos, Björn
1
Andreasen, Alan R.
1
Ashraf, Samreen
1
Barnes, Cindy
1
Baumgartner, Thomas
1
Bearden, William O.
1
Becker, Manfred
1
Beckmann, Klaus
1
Bellenger, Danny N.
1
Bellur, Venkatakrishna V.
1
Bensoussan, Babette E.
1
Berghoff, Hartmut
1
Bethmann, Nicola
1
Blair, Edward
1
Blake, Helen
1
Bliemel, Friedhelm
1
Bolz, Lea Kathrin
1
more ...
less ...
Institution
All
American Marketing Association
16
European Marketing Academy
3
Academy of Marketing
2
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
2
Academy of Marketing Science
2
DePaul University / College of Commerce
2
Institut für Betriebswirtschaftslehre des Außenhandels <Wien>
2
International Conference on Relationship Marketing <9, 2009, Berlin>
2
Verband Deutscher Maschinen- und Anlagenbau / Abteilung Betriebswirtschaft
2
Verband der Hochschullehrer für Betriebswirtschaft
2
Zentrale Marketingveranstaltung <1987, Frankfurt, Main>
2
AMA Summer Academic Conference <2021, Online>
1
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
Academy of Marketing Science / Annual Conference <1980, Dallas, Tex.>
1
Academy of Marketing Science / Annual Conference <2001, San Diego, Calif.>
1
Academy of Marketing Science / Annual Conference <2004, Vancouver, British Columbia>
1
Academy of Marketing Science / Annual Conference <2005, Tampa, Fla.>
1
Academy of Marketing Science / Annual Conference <2006, San Antonio, Tex.>
1
Academy of Marketing Science / Annual Conference <2013, Monterey, Calif.>
1
Academy of Marketing Science / Annual Conference <2016, Orlando, Fla.>
1
Academy of Marketing Science / Annual Conference <2020, Online>
1
Academy of Marketing Science / Annual Conference <2021, Online>
1
Academy of Marketing Science / Annual Conference <2022, Monterrey>
1
Academy of Marketing Science / World Marketing Congress <2021, Online>
1
Brjanskij gosudarstvennyj techničeskij universitet
1
Conference on Marketing and Business Strategies for Central & Eastern Europe <19, 2011, Wien>
1
Conference on Marketing and Business Strategies for Central & Eastern Europe <20, 2012, Wien>
1
Educators' Conference <1982, Chicago, Ill.>
1
Ekonomická univerzita v Bratislave / Podnikovohospodárskej fakulta
1
Forschungstagung Marketing <2001, Berlin>
1
Freie Universität Berlin / Institut für Marketing
1
Fördergesellschaft Marketing e.V. an der Ludwig-Maximilians-Universität München
1
Georg-August-Universität Göttingen / Institut für Wirtschafts- und Sozialgeschichte
1
Gesellschaft Entwicklung, Konstruktion, Vertrieb
1
Gottfried Wilhelm Leibniz Universität Hannover
1
Institut für Betriebswirtschaftslehre <Hohenheim> / Lehrstuhl für Absatzwirtschaft
1
International Conference of Marketing and Management Sciences <2008, Athen>
1
International Conference on Strategic Innovative Marketing <5., 2016, Athen>
1
International Conference on Strategic Innovative Marketing and Tourism <8., 2019, Chios>
1
International Scientific Conference Marketing Theory Challenges in Transitional Societies <1, 2007, Maribor>
1
more ...
less ...
Published in...
All
Developments in marketing science: proceedings of the Academy of Marketing Science
6
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
4
Journal of marketing management : MM
4
Legends in marketing
4
Marketing theory and applications
3
Proceedings series / American Marketing Association
3
Springer eBook Collection
3
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
2
HBR's 10 must reads series
2
Series / American Marketing Association
2
Springer Proceedings in Business and Economics
2
SpringerLink / Bücher
2
The journal of business & industrial marketing
2
... für Dummies
1
Acta Universitatis Oeconomicae Helsingiensis / A
1
Approaches to semiotics
1
Developments in marketing science: Proceedings of the Academy of Marketing Science
1
Diskussionsbeiträge des Fachbereichs Wirtschaftswissenschaft der Freien Universität Berlin
1
Edition Management
1
Educators' conference proceedings
1
Educators' proceedings
1
Gabler Edition Wissenschaft / Focus Dienstleistungsmarketing
1
Grundlagen und Praxis der Betriebswirtschaft
1
IFLA publications
1
International series in quantitative marketing : ISQM
1
Journal of financial services marketing : JFSM
1
Kohlhammer Krankenhaus
1
Lecture notes in economics and mathematical systems : LNEMS
1
New business line / Marketing
1
Proceedings ... EMAC conference
1
Publications / Market Research Society
1
Research in marketing / Supplement : an annual compilation of research
1
Schriften zu Tourismus und Freizeit
1
Schriftenreihe Schwerpunkt Marketing / Arbeitspapier
1
Schriftenreihe des Lehrstuhls für Marketing Universität Dortmund
1
Springer proceedings in business and economics
1
Tagungsband der ... wissenschaftlichen Jahrestagung des Verbandes der Hochschullehrer für Betriebswirtschaft
1
Tagungsberichte des Energiewirtschaftlichen Instituts : Vorträge und Diskussionsbeiträge der ... Arbeitstagung
1
The Jossey-Bass management series
1
The Jossey-Bass social and behavioral science series
1
more ...
less ...
Source
All
ECONIS (ZBW)
118
USB Cologne (EcoSocSci)
8
Showing
1
-
10
of
126
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Organizational strategy and change
Pennings, Johannes M.
(
ed.
)
-
1985
-
1. ed.
Persistent link: https://www.econbiz.de/10013541279
Saved in:
2
Vom operativen zum strategischen Marketing : Dokumentation des Workshops vom 13. Juni 1985
Meffert, Heribert
(
contributor
)
-
1985
Persistent link: https://www.econbiz.de/10000422614
Saved in:
3
Contemporary views on marketing practice
Frazier, Gary L.
(
contributor
)
-
1987
Persistent link: https://www.econbiz.de/10000741871
Saved in:
4
Changing the course of marketing : alternative paradigms for widening marketing theory
Dholakia, Nikhilesh
(
ed.
);
Dholakia, Nikhilkesh
(
contributor
)
-
1985
Persistent link: https://www.econbiz.de/10000695478
Saved in:
5
Marketing: progress, prospects, perspectives : 26th EMAC Conference, 20th - 23rd May 1997, Warwick Business School ; proceedings
1997
Persistent link: https://www.econbiz.de/10000677540
Saved in:
6
Research in marketing. Papers read at the 7. Annual Conference of the Market Research Society, Eastbourne, March 1964
1964
Persistent link: https://www.econbiz.de/10000577601
Saved in:
7
Maßgeschneiderte Strategien : der Weg zur Alleinstellung im Wettbewerb
Zahn, Erich
(
ed.
);
Foschiani, Stefan
(
contributor
)
-
1999
Persistent link: https://www.econbiz.de/10001362453
Saved in:
8
Macromarketing: evolution of thought : proceedings of the fourth Macromarketing Seminar, University of Colorado, Boulder, Colorado, August 9-12, 1979
Fisk, George
(
ed.
);
Nason, Robert W.
(
ed.
); …
-
Macromarketing Seminar <4, 1979, Boulder, Colo.>
;
…
-
1980
Persistent link: https://www.econbiz.de/10000736686
Saved in:
9
Herausforderungen für das Marketing in Forschung und Lehre : Dokumentation des Marketing-Symposiums anläßlich des 20jährigen Jubiläums des Lehrstuhls für Absatzwirtschaft der Unive...
Hörschgen, Hans
(
ed.
)
-
1996
Persistent link: https://www.econbiz.de/10000594662
Saved in:
10
Dynamic competitive analysis in marketing : proceedings of the International Workshop on Dynamic Competitive Analysis in Marketing, Montréal, Canada, September 1 - 2, 1995
Jørgensen, Steffen
(
contributor
); …
-
1996
Persistent link: https://www.econbiz.de/10000594797
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->