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~subject:"Marketingtheorie"
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Marketingtheorie
Marktforschung
12,270
Market research
6,529
Elektronik
4,102
Theorie
1,725
Deutschland
1,718
Theory
1,706
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1,596
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1,586
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1,304
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1,075
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960
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694
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693
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669
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595
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509
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506
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357
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357
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342
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302
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266
Marketing theory
258
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245
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243
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239
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238
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234
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233
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231
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Wissenschaftliche Methode
226
Qualitative method
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Bibliometrics
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Markenartikel
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237
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Malhotra, Naresh K.
23
Tadajewski, Mark
8
Green, Paul E.
5
Hunt, Shelby D.
5
Belk, Russell W.
4
Bijmolt, Tammo H. A.
4
Hildebrandt, Lutz
4
Wieringa, Jaap E.
4
Alderson, Wroe
3
Birks, David F.
3
DeSarbo, Wayne S.
3
Grewal, Rajdeep
3
Kayande, Ujwal
3
Leeflang, Peter
3
Lehmann, Donald R.
3
Pauwels, Koen H.
3
Peterson, Mark A.
3
Roberts, John H.
3
Schwarzkopf, Stefan
3
Sheth, Jagdish N.
3
Stremersch, Stefan
3
Wind, Yoram
3
Winer, Russell S.
3
Aaker, David A.
2
Agarwal, James
2
Aghazadeh, Hashem
2
Albaum, Gerald
2
Albaum, Gerald S.
2
Bagozzi, Richard P.
2
Bajde, Domen
2
Bartels, Robert D. W.
2
Beckman, Theodore N.
2
Bristor, Julia M.
2
Canniford, Robin
2
Cox, Reavis
2
Davidson, William R.
2
Dettmer, Harald
2
Diamantopoulos, Adamantios
2
Fischer, Eileen
2
Fritz, Wolfgang
2
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American Marketing Association
9
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3
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2
AMACOM
1
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1
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
1
Market Research Council
1
Market Research Society
1
National Council of Applied Economic Research
1
Paul D. Converse Symposium <10, 1978, Urbana, Ill.>
1
Summer Educators' Conference <2013, Boston, Mass.>
1
Summer Educators' Conference <2014, San Francisco, Calif.>
1
Tūran Universitetí
1
Warwick Business School
1
Winter Marketing Educators' Conference <2014, Orlando, Fla.>
1
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Review of marketing research
9
SAGE library in marketing
8
SpringerLink / Bücher
7
The development of marketing theory and its philosophical underpinnings
7
Journal of historical research in marketing
6
Journal of macromarketing : examining the interactions among markets, marketing, and society
6
Journal of marketing management : MM
6
Critical marketing : defining the field
5
Fundamentals of marketing research ; Vol. 6
4
Springer eBook Collection / Business and Management
4
European journal of marketing : EJM
3
Fundamentals of marketing research ; Vol. 1
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International series in quantitative marketing
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of the Academy of Marketing Science
3
Legends in marketing
3
Marketing : ZFP ; journal of research and management
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Review of Marketing Research Ser.
3
The SAGE handbook of marketing theory
3
The impact of theory on representations of the consumer and the marketing organisation
3
The nature and scope of marketing research
3
Grid series in marketing
2
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
2
International Series in Quantitative Marketing
2
International journal of market research
2
Journal of marketing
2
Marketing theory
2
Marktorientierte Führung im wirtschaftlichen und gesellschaftlichen Wandel : Heribert Meffert zum 70. Geburtstag
2
Qualitative marketing research : approaches, techniques and analysis
2
The marketing review
2
WiSo-Lehr- und Handbücher
2
Wiley marketing series
2
A Wiley/Hamilton Publication
1
AMA educators' proceedings
1
AMS review : official publication of the Academy of Marketing Science
1
Applied Marketing Science /Angewandte Marketingforschung
1
Australasian marketing journal
1
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ECONIS (ZBW)
265
OLC EcoSci
1
USB Cologne (EcoSocSci)
1
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1
Marktforschung
: Grundlage für Marketing und Marktpolitik : zahlr. Tab.
Henze, Arno
-
1994
Persistent link: https://www.econbiz.de/10000898257
Saved in:
2
Enhancing knowledge development in marketing
Parasuraman, A.
(
ed.
)
-
1990
Persistent link: https://www.econbiz.de/10000837433
Saved in:
3
Le ricerche di mercato
Marbach, Giorgio
-
1988
-
2. ed
Persistent link: https://www.econbiz.de/10000742677
Saved in:
4
Marketing
Beckman, Theodore N.
;
Davidson, William R.
;
Talarzyk, …
-
1973
-
9. ed
Persistent link: https://www.econbiz.de/10000556850
Saved in:
5
Marketing
Heskett, James L.
-
1976
Persistent link: https://www.econbiz.de/10000557977
Saved in:
6
Market and prices : theory of consumption, market and market prices
Vojtinskij, Vladimir S.
-
1964
Persistent link: https://www.econbiz.de/10000594588
Saved in:
7
Marketing Handbook
Nystrom, Paul H.
(
ed.
);
Frey, Albert W.
(
contributor
)
-
1954
Persistent link: https://www.econbiz.de/10000608368
Saved in:
8
Marketing behavior and executive action : a functionalist approach to marketing theory
Alderson, Wroe
-
1957
Persistent link: https://www.econbiz.de/10000608400
Saved in:
9
Marketing handbook
Frey, Albert Wesley
(
ed.
);
Albaum, Gerald
(
contributor
)
-
1965
-
2. Aufl
Persistent link: https://www.econbiz.de/10000608575
Saved in:
10
Marketing letters : a journal of research in marketing
Dordrecht [u.a.] : Springer
;
1989-2004: Dordrecht : Kluwer
-
1.1989/90 -
Persistent link: https://www.econbiz.de/10000491230
Saved in:
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