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~subject:"Marketingtheorie"
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Marketingtheorie
Marktforschung
6,802
Market research
6,510
Absatz
4,929
Theorie
1,861
Theory
1,852
Konsumentenverhalten
1,576
Consumer behaviour
1,575
Deutschland
1,572
Sales
1,413
Germany
1,205
Marketing
1,125
USA
870
Marketingmanagement
758
Marketing management
739
United States
726
Prognoseverfahren
404
Forecasting model
396
Beziehungsmarketing
373
Relationship marketing
373
Einzelhandel
288
Vereinigte Staaten
280
Schätzung
272
Werbung
272
Estimation
264
Marketing theory
263
Innovation
260
Befragung
231
Conjoint analysis
229
Conjoint-Analyse
229
Interview
226
Verkauf
226
Qualitative Methode
224
Qualitative method
221
Bibliometrics
220
Bibliometrie
220
Scientific method
219
Wissenschaftliche Methode
219
Selling
217
Retail trade
208
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Online availability
All
Undetermined
40
Free
13
Type of publication
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Book / Working Paper
150
Article
120
Journal
3
Type of publication (narrower categories)
All
Article in journal
72
Aufsatz in Zeitschrift
72
Aufsatz im Buch
52
Book section
52
Collection of articles of several authors
34
Sammelwerk
34
Reprint
21
Lehrbuch
16
Textbook
15
Graue Literatur
14
Konferenzschrift
14
Non-commercial literature
14
Aufsatzsammlung
11
Conference proceedings
11
Hochschulschrift
10
Festschrift
6
Thesis
6
Arbeitspapier
4
Bibliografie enthalten
4
Bibliography included
4
Glossar enthalten
4
Glossary included
4
Working Paper
4
Bibliografie
2
Collection of articles written by one author
2
Dissertation u.a. Prüfungsschriften
2
Sammlung
2
Biografie
1
Biography
1
CD-ROM, DVD
1
Case study
1
Fallstudie
1
Fallstudiensammlung
1
Handbook
1
Handbuch
1
Mehrbändiges Werk
1
Multi-volume publication
1
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Language
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English
232
German
40
Polish
2
Italian
1
Russian
1
Author
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Malhotra, Naresh K.
23
Tadajewski, Mark
8
Green, Paul E.
5
Hunt, Shelby D.
5
Belk, Russell W.
4
Bijmolt, Tammo H. A.
4
Hildebrandt, Lutz
4
Wieringa, Jaap E.
4
Berndt, Ralph
3
Birks, David F.
3
Cansier, Adrienne
3
DeSarbo, Wayne S.
3
Grewal, Rajdeep
3
Kayande, Ujwal
3
Leeflang, Peter
3
Lehmann, Donald R.
3
Pauwels, Koen H.
3
Peterson, Mark A.
3
Roberts, John H.
3
Schwarzkopf, Stefan
3
Sheth, Jagdish N.
3
Stremersch, Stefan
3
Wind, Yoram
3
Winer, Russell S.
3
Agarwal, James
2
Albaum, Gerald
2
Albaum, Gerald S.
2
Bagozzi, Richard P.
2
Bajde, Domen
2
Beckman, Theodore N.
2
Bristor, Julia M.
2
Canniford, Robin
2
Davidson, William R.
2
Dettmer, Harald
2
Diamantopoulos, Adamantios
2
Fischer, Eileen
2
Fritz, Wolfgang
2
Graf, Albert
2
Grönroos, Christian
2
Hamilton, Rebecca W.
2
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Institution
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American Marketing Association
8
European Society for Opinion and Marketing Research
3
Seminar on market modelling
3
European Marketing Academy
2
AMACOM
1
Academy of Marketing
1
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
1
American Management Association
1
Market Research Council
1
Market Research Society
1
Summer Educators' Conference <2013, Boston, Mass.>
1
Summer Educators' Conference <2014, San Francisco, Calif.>
1
Tūran Universitetí
1
Universitätsseminar der Wirtschaft
1
Warwick Business School
1
Winter Marketing Educators' Conference <2014, Orlando, Fla.>
1
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Published in...
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Review of marketing research
9
SAGE library in marketing
8
The development of marketing theory and its philosophical underpinnings
7
Journal of historical research in marketing
6
Journal of macromarketing : examining the interactions among markets, marketing, and society
6
Journal of marketing management : MM
6
Critical marketing : defining the field
5
SpringerLink / Bücher
5
Fundamentals of marketing research ; Vol. 6
4
European journal of marketing : EJM
3
Fundamentals of marketing research ; Vol. 1
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International series in quantitative marketing
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of the Academy of Marketing Science
3
Legends in marketing
3
Marketing : ZFP ; journal of research and management
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Review of Marketing Research Ser.
3
Springer-Lehrbuch
3
The SAGE handbook of marketing theory
3
The impact of theory on representations of the consumer and the marketing organisation
3
The nature and scope of marketing research
3
Betriebswirtschaftliche Schriften
2
Betriebswirtschaftliche Schriften : BWS
2
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
2
International Series in Quantitative Marketing
2
International journal of market research
2
Journal of marketing
2
Marketing theory
2
Marktorientierte Führung im wirtschaftlichen und gesellschaftlichen Wandel : Heribert Meffert zum 70. Geburtstag
2
McGraw-Hill series in marketing
2
Qualitative marketing research : approaches, techniques and analysis
2
Schriftenreihe des Instituts für Kredit- und Versicherungswirtschaft, Abteilung Bankbetriebslehre
2
Springer eBook Collection / Business and Management
2
The marketing review
2
WiSo-Lehr- und Handbücher
2
Wiley marketing series
2
Working paper / Centrum voor Bedrijfseconomie en Bedrijfseconometrie, Universiteit Antwerpen
2
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Source
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ECONIS (ZBW)
271
USB Cologne (EcoSocSci)
2
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1
Models, measurement and marketing : a special project of the Market Research Council
Langhoff, Peter
(
contributor
)
-
1965
Persistent link: https://www.econbiz.de/10000674811
Saved in:
2
Marketing
Schewe, Charles D.
;
Smith, Reuben M.
-
1983
-
2. ed
Persistent link: https://www.econbiz.de/10000051781
Saved in:
3
Nachkaufmarketing in Kreditinstituten
Starkl, Fritz
-
1983
Persistent link: https://www.econbiz.de/10000054601
Saved in:
4
The marketing imagination
Levitt, Theodore
-
1983
Persistent link: https://www.econbiz.de/10000055205
Saved in:
5
Modern marketing thought
Westing, John Howard
;
Albaum, Gerald S.
-
1975
-
3. ed
Persistent link: https://www.econbiz.de/10000042154
Saved in:
6
The new marketing
Fulmer, Robert M.
-
1976
Persistent link: https://www.econbiz.de/10000042190
Saved in:
7
Concepts of marketing management
Seibert, Joseph C.
-
1973
Persistent link: https://www.econbiz.de/10000048775
Saved in:
8
Marketing
Giles, G. B.
-
1983
-
4. ed
Persistent link: https://www.econbiz.de/10000317372
Saved in:
9
Marketing management : readings in operational effectiveness
Shapiro, Stanley J.
-
1974
Persistent link: https://www.econbiz.de/10000329047
Saved in:
10
Marketing concepts and strategies in the next decade
Rodger, Leslie W.
-
1973
Persistent link: https://www.econbiz.de/10000329810
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