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~subject:"Marketingtheorie"
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Marketingtheorie
Marketing theory
3,221
Qualitative Methode
2,787
Qualitative method
2,553
Theorie
970
Theory
965
Marketing
900
Marketing management
576
Marketingmanagement
569
Consumer behaviour
535
Konsumentenverhalten
511
Marktforschung
502
Scientific method
484
Wissenschaftliche Methode
484
Market research
452
USA
396
Bibliometrics
393
Bibliometrie
392
United States
387
Relationship marketing
373
Beziehungsmarketing
353
Deutschland
269
qualitative research
263
Germany
257
Service-Dominant Logic
215
Service-dominant logic
215
Qualitative research
213
History of economic thought
208
Ökonomische Ideengeschichte
208
Brand management
206
Markenführung
185
Betriebliche Wertschöpfung
171
Value creation
171
Interview
150
Organisationsforschung
145
Befragung
144
Organizational research
137
Innovation
133
Lieferantenmanagement
131
Customer integration
130
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Undetermined
529
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208
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Article
1,755
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1,282
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36
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Article in journal
1,217
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1,217
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557
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557
Collection of articles of several authors
203
Sammelwerk
203
Hochschulschrift
191
Graue Literatur
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Lehrbuch
182
Reprint
180
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166
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156
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122
Arbeitspapier
118
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85
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81
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67
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56
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42
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Glossary included
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Biografie
34
Biography
34
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27
Sammlung
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24
Fallstudie
24
Handbook
18
Handbuch
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18
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18
Einführung
10
Bibliografie
9
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9
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English
2,394
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624
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17
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3
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2
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2
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2
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2
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Tadajewski, Mark
79
Sheth, Jagdish N.
50
Hunt, Shelby D.
49
Kotler, Philip
42
Vargo, Stephen L.
34
Jones, D. G. Brian
30
Malhotra, Naresh K.
29
Lusch, Robert F.
28
Maclaran, Pauline
25
Shaw, Eric H.
23
Brown, Stephen
21
Homburg, Christian
20
Saren, Michael
20
Grönroos, Christian
19
Kuß, Alfred
19
Bruhn, Manfred
17
Keller, Kevin Lane
16
Freiling, Jörg
15
Kleinaltenkamp, Michael
15
Kumar, V.
14
Lehmann, Donald R.
14
Layton, Roger A.
13
Dholakia, Nikhilesh
12
Dixon, Donald F.
11
Franses, Philip Hans
11
Green, Paul E.
11
Hanssens, Dominique M.
11
Kollmann, Tobias
11
Meffert, Heribert
11
Stremersch, Stefan
11
Wierenga, Berend
11
Baker, Michael John
10
Hauser, John R.
10
Lilien, Gary L.
10
Pepels, Werner
10
Shapiro, Stanley J.
10
Verhoef, Peter C.
10
Wensley, Robin
10
Wooliscroft, Ben
10
Akaka, Melissa Archpru
9
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American Marketing Association
40
Springer Fachmedien Wiesbaden
8
Erasmus Research Institute of Management
7
Academy of Marketing Science
5
Edward Elgar Publishing
5
Duncker & Humblot
4
Academy of Marketing
3
European Marketing Academy
3
European Society for Opinion and Marketing Research
3
Seminar on market modelling
3
Springer Gabler <Firma>
3
Universität St. Gallen
3
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
2
Academy of Marketing Science / Annual Conference <2017, Coronado, Calif.>
2
American Management Association
2
Association of Marketing Theory and Practice
2
Hrvatsko Društvo za Marketing
2
Institute for Operations Research and the Management Sciences
2
International Conference on Relationship Marketing <9, 2009, Berlin>
2
Marketing Science Institute <Cambridge, Mass.>
2
Sveučilište u Zagrebu / Katedra za Marketing
2
Universität St. Gallen / Institut für Marketing und Handel
2
Winter Educators' Conference <1997, Saint Petersburg Beach, Fla.>
2
AMA Summer Academic Conference <2021, Online>
1
AMACOM
1
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
Academy of Marketing Science / Annual Conference <1980, Dallas, Tex.>
1
Academy of Marketing Science / Annual Conference <2001, San Diego, Calif.>
1
Academy of Marketing Science / Annual Conference <2004, Vancouver, British Columbia>
1
Academy of Marketing Science / Annual Conference <2005, Tampa, Fla.>
1
Academy of Marketing Science / Annual Conference <2006, San Antonio, Tex.>
1
Academy of Marketing Science / Annual Conference <2013, Monterey, Calif.>
1
Academy of Marketing Science / Annual Conference <2016, Orlando, Fla.>
1
Academy of Marketing Science / Annual Conference <2020, Online>
1
Academy of Marketing Science / Annual Conference <2021, Online>
1
Academy of Marketing Science / Annual Conference <2022, Monterrey>
1
Academy of Marketing Science / World Marketing Congress <2021, Online>
1
Books on Demand GmbH <Norderstedt>
1
Bundesverband Deutscher Marktforscher
1
Center for Economic Research <Tilburg>
1
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Published in...
All
Journal of historical research in marketing
85
Marketing theory
83
SpringerLink / Bücher
71
Industrial marketing management : the international journal for industrial and high-tech firms
63
Journal of marketing management : MM
60
Journal of macromarketing : examining the interactions among markets, marketing, and society
58
Journal of the Academy of Marketing Science
48
Legends in marketing
40
Journal of business research : JBR
38
European journal of marketing : EJM
33
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
32
Springer eBook Collection / Business and Economics
29
History of marketing thought ; Volume 1
28
AMS review : official publication of the Academy of Marketing Science
27
Marketing : ZFP ; journal of research and management
27
History of marketing thought ; Volume 2
24
Journal of marketing
24
Journal of marketing research : JMR
24
Journal of macromarketing
22
Review of marketing research
22
SAGE library in marketing
22
Lehrbuch
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Major theoretical debates and contemporary issues in marketing theory
18
The SAGE handbook of marketing theory
18
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
17
The development of marketing theory and its philosophical underpinnings
17
The history of marketing science
17
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
16
Journal of marketing education : JME
16
Australasian marketing journal
15
Critical marketing : issues in contemporary marketing
15
Deutschsprachige Marketingforschung : Bestandsaufnahme und Perspektiven
15
Gabler Edition Wissenschaft
15
Journal of strategic marketing
15
The impact of theory on representations of the consumer and the marketing organisation
15
ERIM report series research in management
14
Journal of customer behaviour
14
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
13
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Source
All
ECONIS (ZBW)
2,989
USB Cologne (EcoSocSci)
66
OLC EcoSci
9
EconStor
5
USB Cologne (business full texts)
3
BASE
1
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1
Qualitative research in marketing : what can academics do better?
Crick, James M.
- In:
Journal of strategic marketing
29
(
2021
)
5
,
pp. 390-429
Persistent link: https://www.econbiz.de/10012588437
Saved in:
2
Marketing research : concepts, practices, and cases
Easwaran, Sunanda
-
2006
Persistent link: https://www.econbiz.de/10003417153
Saved in:
3
History of qualitative research methods in marketing
Levy, Sidney J.
- In:
Handbook of qualitative research methods in marketing
,
(pp. 3-16)
.
2006
Persistent link: https://www.econbiz.de/10003445751
Saved in:
4
The etiquette of qualitative research
Ruth, Julie A.
;
Otnes, Cele
- In:
Handbook of qualitative research methods in marketing
,
(pp. 560-572)
.
2006
Persistent link: https://www.econbiz.de/10003446535
Saved in:
5
Using triangulation and multiple case studies to advance relationship marketing theory
Stavros, Constantino
;
Westberg, Kate
- In:
Qualitative market research : an international journal
12
(
2009
)
3
,
pp. 307-320
Persistent link: https://www.econbiz.de/10003876984
Saved in:
6
Qualitative Forschung: zwischen Wissenschaft und Kunst
Meyer, Anton
;
Raffelt, Ursula
- In:
Theorien und Methoden der Betriebswirtschaft : Handbuch …
,
(pp. 317-338)
.
2009
Persistent link: https://www.econbiz.de/10003877186
Saved in:
7
Case Study Approach
Göbel, Fabian
- In:
Theorien und Methoden der Betriebswirtschaft : Handbuch …
,
(pp. 359-376)
.
2009
Persistent link: https://www.econbiz.de/10003877189
Saved in:
8
Brand meaning in higher education : leaving the shallows via deep metaphors
Wilson, Elizabeth J.
;
Elliot, Esi A.
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3058-3068
Persistent link: https://www.econbiz.de/10011507915
Saved in:
9
Introduction to the special section on interpretive consumer research
Lee, Nick
;
Dobscha, Susan
- In:
European journal of marketing : EJM
48
(
2014
)
5/6
,
pp. 809-812
Persistent link: https://www.econbiz.de/10010388921
Saved in:
10
The evolution of marketing research
Morosan, Cristian
;
Bowen, John T.
;
Atwood, Morgan
- In:
International journal of contemporary hospitality management
26
(
2014
)
5
,
pp. 706-726
Persistent link: https://www.econbiz.de/10010395536
Saved in:
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