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~subject:"Marketingtheorie"
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Marketingtheorie
Beziehungsmarketing
81
Relationship marketing
81
Consumer behaviour
40
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40
Kundenwert
40
Marketing management
40
Marketingmanagement
40
Customer value
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Theory
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17
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Performance-Messung
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Customer satisfaction
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Kundenmanagement
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B-to-B-Marketing
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Business-to-business marketing
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Emerging economies
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Internationales Marketing
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English
14
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Kumar, V.
14
Sheth, Jagdish N.
11
Aaker, David A.
1
Bello, Daniel C.
1
Dalla Pozza, Ilaria
1
Day, George S.
1
Grewal, Rajdeep
1
Gupta, Shaphali
1
Kopalle, Praveen K.
1
Leone, Robert P.
1
Levy, Michael
1
Peters, Kay
1
Petersen, J. Andrew
1
Rajan, Bharath
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Shah, Denish
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Srinivasan, Raji
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Venkatesan, Rajkumar
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Legends in marketing
11
Journal of marketing
1
Journal of the Academy of Marketing Science
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ECONIS (ZBW)
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Integrating theory and practice in marketing
Kumar, V.
- In:
Journal of marketing
81
(
2017
)
2
,
pp. 1-7
Persistent link: https://www.econbiz.de/10011697499
Saved in:
2
Legends in marketing: V. Kumar
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010201420
Saved in:
3
Customer relationship management
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204928
Saved in:
4
Business-to-business
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204929
Saved in:
5
Marketing strategy: customer
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204930
Saved in:
6
Marketing strategy: firm
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204931
Saved in:
7
Marketing research: new methodology
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204932
Saved in:
8
Marketing research: applications
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204933
Saved in:
9
Forecasting in marketing
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204934
Saved in:
10
International marketing
Kumar, V.
-
2012
Persistent link: https://www.econbiz.de/10010204935
Saved in:
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