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In search of value : a model of wagering intentions
Sierra, Jeremy J.; Hyman, Michael R. - In: Journal of marketing theory and practice 17 (2009) 3, pp. 235-249
Persistent link: https://www.econbiz.de/10003867497
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Evaluating and improving argument-centered works in marketing
Skipper, Robert - In: Journal of marketing 51 (1987) 4, pp. 60-75
Persistent link: https://www.econbiz.de/10001052729
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Consumer studies
Tadajewski, Mark (ed.); O'Shaughnessy, John (ed.);  … - 2014
Persistent link: https://www.econbiz.de/10010242113
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Rethinking concepts
Tadajewski, Mark (ed.); O'Shaughnessy, John (ed.);  … - 2014
Persistent link: https://www.econbiz.de/10010242114
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Alternative and multiple paradigms
Tadajewski, Mark (ed.); O'Shaughnessy, John (ed.);  … - 2014
Persistent link: https://www.econbiz.de/10010242115
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General theory and the realism versus relativism debates
Tadajewski, Mark (ed.); O'Shaughnessy, John (ed.);  … - 2014
Persistent link: https://www.econbiz.de/10010242116
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Historical and philosophical overview
Tadajewski, Mark (ed.); O'Shaughnessy, John (ed.);  … - 2014
Persistent link: https://www.econbiz.de/10010242117
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Historical research with Chinese multilateral historical marketing sources
Yan, Qiang; Hyman, Michael R. - In: Journal of historical research in marketing 14 (2022) 2, pp. 260-280
Persistent link: https://www.econbiz.de/10013329671