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~subject:"Marketingtheorie"
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The context of experience
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Subject
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Marketingtheorie
Service-dominant logic
53
Service-Dominant Logic
50
Marketing theory
40
Value creation
26
Betriebliche Wertschöpfung
25
Consumer behaviour
22
Konsumentenverhalten
22
Relationship marketing
21
Beziehungsmarketing
20
Dienstleistung
15
Dienstleistungsmarketing
14
Services marketing
14
Services
13
Customer integration
12
Kundenintegration
12
Institutions
11
Marketing management
11
Marketingmanagement
11
Innovation
10
Marketing
10
Institutional economics
9
Institutionenökonomik
9
Co-creation
8
Theory
8
Brand management
7
Markenführung
7
New product development
7
Service experience
7
USA
7
United States
7
service-dominant logic
7
Brand
6
Markenartikel
6
Produktentwicklung
6
Theorie
6
Product
5
Produkt
5
Service ecosystems
5
B-to-B-Marketing
4
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Online availability
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Undetermined
12
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Article
38
Book / Working Paper
1
Type of publication (narrower categories)
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Article in journal
34
Aufsatz in Zeitschrift
34
Aufsatz im Buch
4
Book section
4
Reprint
2
Aufsatzsammlung
1
Collection of articles of several authors
1
Festschrift
1
Sammelwerk
1
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Language
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English
39
Author
All
Vargo, Stephen L.
34
Lusch, Robert F.
20
Akaka, Melissa Archpru
9
Wieland, Heiko
4
Koskela-Huotari, Kaisa
3
Edvardsson, Bo
2
O'Shaughnessy, John
2
O'Shaughnessy, Nicholas Jackson
2
Schau, Hope Jensen
2
Baron, Steve
1
Brown, Stephen
1
Chandler, Jennifer
1
Chandler, Jennifer D.
1
Colurcio, Maria
1
Conduit, Jodie
1
Dellande, Stephanie
1
Eggert, Andreas
1
Ferrell, Odies C.
1
Finch, John H.
1
Frow, Pennie
1
Gilly, Mary C.
1
Gustafsson, Anders
1
Hartmann, Nathaniel N.
1
Jensen Schau, Hope
1
Kjellberg, Hans
1
Nariswari, Angeline
1
O'Brien, Matthew
1
Payne, Adrian
1
Reynoso, Javier
1
Steinhoff, Lena
1
Storbacka, Kaj
1
Vink, Josina
1
Whalen, Peter S.
1
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Institution
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Academy of Marketing Science
1
Published in...
All
European journal of marketing : EJM
4
Marketing theory
4
AMS review : official publication of the Academy of Marketing Science
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
Journal of business research : JBR
3
Journal of the Academy of Marketing Science
3
Journal of retailing
2
Review of marketing research
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of business market management : jbm
1
Journal of consumer behaviour : an international research review
1
Journal of international marketing
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of marketing
1
Journal of service management
1
Journal of strategic marketing
1
Major theoretical debates and contemporary issues in marketing theory
1
Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
1
Marketing-mix strategies - product strategy and promotion strategy
1
The Routledge handbook of service research insights and ideas
1
The SAGE handbook of marketing theory
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
39
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39
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1
The context of experience
Akaka, Melissa Archpru
;
Vargo, Stephen L.
;
Schau, Hope …
- In:
Journal of service management
26
(
2015
)
2
,
pp. 206-223
Persistent link: https://www.econbiz.de/10011401324
Saved in:
2
An exploration of networks in value cocreation : a service-ecosystems view
Akaka, Melissa Archpru
;
Vargo, Stephen L.
;
Lusch, Robert F.
-
2012
Persistent link: https://www.econbiz.de/10009572488
Saved in:
3
The complexity of context : a service ecosystems approach for international marketing
Akaka, Melissa Archpru
;
Vargo, Stephen L.
;
Lusch, Robert F.
- In:
Journal of international marketing
21
(
2013
)
4
,
pp. 1-20
Persistent link: https://www.econbiz.de/10010233213
Saved in:
4
Innovation through institutionalization : a service ecosystems perspective
Vargo, Stephen L.
;
Wieland, Heiko
;
Akaka, Melissa Archpru
- In:
Industrial marketing management : the international …
44
(
2015
),
pp. 63-72
Persistent link: https://www.econbiz.de/10010481965
Saved in:
5
Formalizing service-dominant logic as a general theory of markets : taking stock and moving forward
Akaka, Melissa Archpru
;
Koskela-Huotari, Kaisa
;
Vargo, …
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
3/4
,
pp. 375-389
Persistent link: https://www.econbiz.de/10012819663
Saved in:
6
Rethinking the process of diffusion in innovation : a service-ecosystems and institutional perspective
Vargo, Stephen L.
;
Akaka, Melissa Archpru
;
Wieland, Heiko
- In:
Journal of business research : JBR
116
(
2020
),
pp. 526-534
Persistent link: https://www.econbiz.de/10012257653
Saved in:
7
Market futures/future markets : research directions in the study of markets
Kjellberg, Hans
;
Storbacka, Kaj
;
Akaka, Melissa Archpru
; …
- In:
Marketing theory
12
(
2012
)
2
,
pp. 219-223
Persistent link: https://www.econbiz.de/10009571592
Saved in:
8
On managerial relevance : reconciling the academic-practitioner divide through market theorizing
Wieland, Heiko
;
Nariswari, Angeline
;
Akaka, Melissa Archpru
- In:
AMS review : official publication of the Academy of …
11
(
2021
)
3/4
,
pp. 252-271
Persistent link: https://www.econbiz.de/10012819649
Saved in:
9
A dynamic market conceptualization for entrepreneurial marketing : the co-creation of opportunities
Whalen, Peter S.
;
Akaka, Melissa Archpru
- In:
Journal of strategic marketing
24
(
2016
)
1
,
pp. 61-75
Persistent link: https://www.econbiz.de/10011580587
Saved in:
10
On marketing theory and service-dominant logic : connecting some dots
Vargo, Stephen L.
- In:
Marketing theory
11
(
2011
)
1
,
pp. 1-8
Persistent link: https://www.econbiz.de/10008988892
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