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Order of market entry : empirical results from the PIMS data and future research topics
Robinson, William Thomas; Parry, Mark - In: The profit impact of marketing strategy project : …, (pp. 73-91). 2009
Persistent link: https://www.econbiz.de/10003927244
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Do me-too brands price lower than the feature pioneer?
Sinapuelas, Ian Clark S.; Robinson, William Thomas - In: The journal of product & brand management 21 (2012) 5, pp. 350-358
Persistent link: https://www.econbiz.de/10009625057
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Note: the impact of leadtime and years of competitive rivalry on pioneer market share advantages
Huff, Lenard C. - In: Management science : journal of the Institute for … 40 (1994) 10, pp. 1370-1377
Persistent link: https://www.econbiz.de/10001171805
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Are Sutton's predictions robust? : Empirical insights into advertising, R&D, and concentration
Robinson, William Thomas - In: The journal of industrial economics 44 (1996) 4, pp. 389-408
Persistent link: https://www.econbiz.de/10001212232
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Is the first to market the first to fail? : Empirical evidence for manufacturing businesses
Robinson, William Thomas; Min, Sunwook - 1998
Persistent link: https://www.econbiz.de/10000993057
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First-mover advantages from pioneering new markets : a survey of empirical evidence
Robinson, William Thomas - In: Review of industrial organization : RIO 9 (1994) 1, pp. 1-23
Persistent link: https://www.econbiz.de/10001184853
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Are market pioneers intrinsically stronger than later entrants?
Robinson, William Thomas - In: Strategic management journal 13 (1992) 8, pp. 609-624
Persistent link: https://www.econbiz.de/10001136725