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Untangling searchable and experiential quality responses to counterfeits
Qian, Yi; Gong, Qiang; Chen, Yuxin - In: Marketing science : the marketing journal of the … 34 (2015) 4, pp. 522-538
Persistent link: https://www.econbiz.de/10011313065
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Untangling searchable and experiential quality responses to counterfeits
Qian, Yi; Gong, Qiang; Chen, Yuxin - 2013
Persistent link: https://www.econbiz.de/10009721957
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Untangling Searchable and Experiential Quality Responses to Counterfeits
Qian, Yi - 2014
In this paper, we untangle the searchable and experiential dimensions of quality responses to entry by counterfeiters in emerging markets with weak intellectual property rights. Our theoretical framework analyzes the market equilibria under competition with non-deceptive counterfeiting and...
Persistent link: https://www.econbiz.de/10013064590
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Untangling Searchable and Experiential Quality Responses to Counterfeits
Qian, Yi - 2013
In this paper, we untangle the searchable and experiential dimensions of quality responses to entry by counterfeiters in emerging markets with weak intellectual property rights. Our theoretical framework analyzes the market equilibria under competition with non-deceptive counterfeiting and...
Persistent link: https://www.econbiz.de/10012459877
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Strategic supermarket pricing of private labels and manufacturer brands
Cleary, Rebecca; Chavas, Jean-Paul - In: Empirical economics : a quarterly journal of the … 62 (2022) 6, pp. 2921-2950
Persistent link: https://www.econbiz.de/10013197469
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Response to stockout in grocery stores : a small city case in a changing competitive environment
Azeem, Muhammad Masood; Baker, Derek; Villano, Renato Andrin - In: Journal of retailing and consumer services 49 (2019), pp. 242-252
Persistent link: https://www.econbiz.de/10012025966
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Assessing the multichannel impact of brand store entry by a digital-native grocery brand
Crombrugge, Michiel van; Breugelmans, Els; Breiner, Florian - In: Journal of marketing 88 (2024) 3, pp. 88-109
Persistent link: https://www.econbiz.de/10014582919
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Conventional markets vs. online markets : brand effects and entry decisions
Kurucu, Gokce - In: International journal of electronic business 13 (2016/2017) 4, pp. 273-294
Persistent link: https://www.econbiz.de/10011860657
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Effect of brand associations on consumer reactions to unknown on-line brands
Delgado-Ballester, Elena; Hernández-Espallardo, Miguel - In: International journal of electronic commerce : IJEC 12 (2007/08) 3, pp. 81-113
Persistent link: https://www.econbiz.de/10003698447
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Do me-too brands price lower than the feature pioneer?
Sinapuelas, Ian Clark S.; Robinson, William Thomas - In: The journal of product & brand management 21 (2012) 5, pp. 350-358
Persistent link: https://www.econbiz.de/10009625057