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~subject:"Marktforschung"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Bibliografie"
~type_genre:"Einführung"
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Marktforschung
Marketing
3,954
Marketingmanagement
1,057
Marketing management
1,053
marketing
821
Consumer behaviour
711
Konsumentenverhalten
711
USA
451
United States
449
Theory
403
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399
Markenführung
304
Relationship marketing
304
Beziehungsmarketing
302
Brand management
302
Marketing theory
267
Marketingtheorie
265
Online-Marketing
248
Internet marketing
247
Firm performance
229
Unternehmenserfolg
228
Innovation
217
Advertising
207
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206
Social Web
202
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202
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198
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197
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196
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171
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166
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166
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165
Brand image
132
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132
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130
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130
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121
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120
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75
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75
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62
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62
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59
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57
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54
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54
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45
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43
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43
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38
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30
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29
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29
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22
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20
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17
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11
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11
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9
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180
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15
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Hruschka, Harald
6
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4
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3
Lindgreen, Adam
3
Belk, Russell W.
2
Chern, Ching-Chin
2
Di Benedetto, C. Anthony
2
Diamantopoulos, Adamantios
2
Eckhardt, Giana M.
2
Fritz, Wolfgang
2
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2
Geersbro, Jens
2
Grewal, Rajdeep
2
Gupta, Sachin
2
Hair, Joseph F.
2
Hamilton, Rebecca W.
2
Helm, Roland
2
Herrmann, Andreas
2
Hildebrandt, Lutz
2
Kayande, Ujwal
2
Krinner, Stephanie
2
Kumar, Satish
2
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2
Lynch, John G.
2
Mittal, Vikas
2
Nevett, Terence R.
2
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2
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2
Tzempelikos, Nektarios
2
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2
Wolf, Marianne McGarry
2
Woodside, Arch G.
2
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1
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1
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1
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1
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1
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Journal of business research : JBR
8
Journal of marketing research : JMR
8
Industrial marketing management : the international journal for industrial and high-tech firms
7
International journal of forecasting
6
International journal of market research
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of marketing management : MM
5
Journal of business-to-business marketing
4
Journal of marketing
4
Journal of the Academy of Marketing Science
4
Marketing intelligence & planning
4
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
3
International journal of wine business research : IJWBR
3
Jahrbuch der Absatz- und Verbrauchsforschung
3
Journal of business economics : JBE
3
Journal of macromarketing : examining the interactions among markets, marketing, and society
3
Marketing theory
3
AMS review : official publication of the Academy of Marketing Science
2
Electronic markets : the international journal on networked business
2
Information systems and e-business management : ISeB
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
2
Journal of financial services marketing : JFSM
2
Journal of historical research in marketing
2
Journal of marketing channels : ... distribution systems, strategy, and management
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of marketing research
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of retailing and consumer services
2
Marketing : ZFP ; journal of research and management
2
OR spectrum : quantitative approaches in management
2
Psychology & marketing
2
Review of marketing research
2
Schmalenbach business review : sbr
2
Acta oeconomica : periodical of the Hungarian Academy of Sciences
1
Acta scientiarum polonorum / Oeconomia : czasopismo naukowe założone w 2001 roku przez polskie uczelnie rolnicze
1
Asia Pacific journal of marketing and logistics
1
Australasian marketing journal
1
Berichte über Landwirtschaft : Zeitschrift für Agrarpolitik und Landwirtschaft
1
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ECONIS (ZBW)
196
Showing
1
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10
of
196
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date (oldest first)
1
Barriers to advancing the science and practice of
marketing
Baron, Andrew Scott
;
Zaltman, Gerald
;
Olson, Jerry C.
- In:
Journal of marketing management : MM
33
(
2017
)
11/12
,
pp. 893-908
Persistent link: https://www.econbiz.de/10011753466
Saved in:
2
An overview of research on
marketing
ethics education
Hrehová, Daniela
;
Žiaran, Pavel
- In:
Market : review for marketing theory and practice
28
(
2016
)
2
,
pp. 131-142
Persistent link: https://www.econbiz.de/10011709047
Saved in:
3
Envisioning consumers : how videography can contribute to
marketing
knowledge
Belk, Russell W.
;
Caldwell, Marylouise
;
Devinney, …
- In:
Journal of marketing management : MM
34
(
2018
)
5/6
,
pp. 432-458
Persistent link: https://www.econbiz.de/10011934543
Saved in:
4
Entrepreneurial
marketing
: conceptual and empirical research opportunities
Hills, Gerald E.
;
Hultman, Claes
- In:
Entrepreneurship research journal : ERJ
3
(
2013
)
4
,
pp. 437-448
Persistent link: https://www.econbiz.de/10010189568
Saved in:
5
Identification of
marketing
needs and means of communication of Romanian
marketing
companies in the context of the knowledge society
Cătoiu, Iacob
;
Orzan, Mihai
;
Edu, Tudor
- In:
Journal of food products marketing
19
(
2013
)
2
,
pp. 93-109
Persistent link: https://www.econbiz.de/10009764573
Saved in:
6
Iconic studies relevant for research in
marketing
and the Journal of Global Scholars of
Marketing
Science
Woodside, Arch G.
- In:
Journal of global scholars of marketing science : …
25
(
2015
)
3
,
pp. 259-278
Persistent link: https://www.econbiz.de/10011407173
Saved in:
7
Emerging research trends in
marketing
: a review of Australasian
marketing
journal : editorial
Thaichon, Park
;
Quach, Sara
;
Ngo, Liem Viet
- In:
Australasian marketing journal : AMJ ; official journal …
30
(
2022
)
3
,
pp. 214-227
Persistent link: https://www.econbiz.de/10013384440
Saved in:
8
Marketing
als Unternehmensstrategie : eine programmierte Einführung
Biedermann, Edwin A.
-
1972
Persistent link: https://www.econbiz.de/10000036309
Saved in:
9
Historical perspectives in
marketing
: essays in honor of Stanley C. Hollander
Nevett, Terence R.
(
ed.
);
Hollander, Stanley C.
(
honouree
)
-
1988
Persistent link: https://www.econbiz.de/10000744354
Saved in:
10
Marketing
und Marktforschung : Entwicklungen, Erweiterungen und Schnittstellen im nationalen und internationalen Kontext ; Festschrift zum 66. Geburtstag von Prof. Dr. Manfred Hütt...
Ahsen, Anette von
(
ed.
);
Hüttner, Manfred
(
honouree
)
-
1996
Persistent link: https://www.econbiz.de/10000584611
Saved in:
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