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~subject:"Marktforschung"
~type_genre:"Article in journal"
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Consumers’ use of an expected...
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Journal of marketing research : JMR
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ECONIS (ZBW)
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Effectiveness of multiple request strategies : a synthesis of research results
Fern, Edward F.
- In:
Journal of marketing research : JMR
23
(
1986
)
2
,
pp. 144-152
Persistent link: https://www.econbiz.de/10001011977
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Conscious and nonconscious comparisons with price anchors : effects on willingness to pay for related and unrelated products
Adaval, Rashmi
;
Wyer, Robert S.
- In:
Journal of marketing research : JMR
48
(
2011
)
2
,
pp. 355-365
Persistent link: https://www.econbiz.de/10008988436
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The effects of consumers' price expectations on sellers' dynamic pricing strategies
Hong, Yuan
;
Han, Song
- In:
Journal of marketing research : JMR
48
(
2011
)
1
,
pp. 48-61
Persistent link: https://www.econbiz.de/10008858646
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