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Effectiveness of multiple request strategies : a synthesis of research results
Fern, Edward F. - In: Journal of marketing research : JMR 23 (1986) 2, pp. 144-152
Persistent link: https://www.econbiz.de/10001011977
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Conscious and nonconscious comparisons with price anchors : effects on willingness to pay for related and unrelated products
Adaval, Rashmi; Wyer, Robert S. - In: Journal of marketing research : JMR 48 (2011) 2, pp. 355-365
Persistent link: https://www.econbiz.de/10008988436
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The effects of consumers' price expectations on sellers' dynamic pricing strategies
Hong, Yuan; Han, Song - In: Journal of marketing research : JMR 48 (2011) 1, pp. 48-61
Persistent link: https://www.econbiz.de/10008858646