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Basic marketing: a managerial approach
McCarthy, Edmund Jerome; MacCarthy, Edmund Jerome - 1975 - 5. ed.
Persistent link: https://www.econbiz.de/10000557625
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Marketing. Basic concepts and decisions
Pride, William M.; Ferrell, O. C. - 1977
Persistent link: https://www.econbiz.de/10000558157
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Basic marketing : a managerial approach
McCarthy, E. Jerome - 1968 - 3. ed
Persistent link: https://www.econbiz.de/10002413673
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Handbook of modern marketing
Buell, Victor P. (ed.) - 1970
Persistent link: https://www.econbiz.de/10000051483
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Marketing als Unternehmensstrategie : eine programmierte Einführung
Biedermann, Edwin A. - 1972
Persistent link: https://www.econbiz.de/10000036309
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Marketing management and administrative action
Britt, Steuart Henderson (contributor);  … - 1973 - 3. ed
Persistent link: https://www.econbiz.de/10002306971
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Management perspectives in marketing
Boone, Louis E.; Boone, Louis Eugene - 1972
Persistent link: https://www.econbiz.de/10000555933
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Organizing and managing the marketing function
Appleman, Mark J. - 1973
Persistent link: https://www.econbiz.de/10000328073
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Mathematical models in marketing
Murdick, Robert G. - 1971
Persistent link: https://www.econbiz.de/10000572010
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Market segmentation : concepts and applications
Engel, James F. (ed.); Fiorillo, Henry F. (ed.);  … - 1972
Persistent link: https://www.econbiz.de/10000580227