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~subject:"Marktforschung"
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Marktforschung
Marketing
31,515
Werbung
13,910
Advertising
10,032
Absatz
4,953
Consumer behaviour
4,702
Konsumentenverhalten
4,581
Marketingmanagement
4,149
Werbewirkung
3,985
Theorie
3,931
Advertising effects
3,911
Marketing management
3,911
Theory
3,882
Deutschland
3,478
marketing
2,604
USA
2,529
Online-Marketing
2,440
Internet marketing
2,431
Germany
2,389
United States
2,094
Sales
1,509
Brand management
1,447
Markenführung
1,439
Management
1,319
Strategisches Management
1,209
Agribusiness
1,105
Relationship marketing
1,069
Beziehungsmarketing
1,042
Social Web
1,000
Social web
997
Marketingtheorie
886
Marketing theory
874
Economics
845
Market research
826
Innovation
823
Markenartikel
782
Zielgruppe
766
Einzelhandel
756
Internet
755
Agricultural and Food Policy
728
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Undetermined
183
Free
64
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Book / Working Paper
968
Article
390
Journal
72
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Article in journal
251
Aufsatz in Zeitschrift
251
Collection of articles of several authors
82
Sammelwerk
82
Hochschulschrift
79
Graue Literatur
76
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76
Aufsatzsammlung
68
Lehrbuch
65
Aufsatz im Buch
57
Book section
57
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57
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54
Thesis
46
Bibliografie enthalten
32
Bibliography included
32
Conference proceedings
32
Working Paper
27
Arbeitspapier
25
Festschrift
20
Glossar enthalten
12
Glossary included
12
Handbook
12
Handbuch
12
Bibliografie
11
Case study
10
Fallstudie
10
Dissertation u.a. Prüfungsschriften
9
Wörterbuch
9
Enzyklopädie
7
Ratgeber
6
Fallstudiensammlung
5
Nachschlagewerk
5
No longer published / No longer aquired
5
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5
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4
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4
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4
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4
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4
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English
863
German
371
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181
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10
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6
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4
Italian
4
Russian
4
Ukrainian
2
Afrikaans
1
Czech
1
Croatian
1
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1
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1
Romanian
1
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1
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Author
All
Koschnick, Wolfgang J.
13
Kotler, Philip
11
Malhotra, Naresh K.
10
Hruschka, Harald
9
Eisend, Martin
7
Green, Paul E.
7
Leeflang, Peter
7
Wind, Yoram
7
Birks, David F.
6
Donnelly, James H.
6
Peter, Jerome Paul
6
Sheth, Jagdish N.
6
Alexander, Ralph S.
5
Boyd, Harper W.
5
Cross, James S.
5
Parsons, Leonard J.
5
Pride, William M.
5
Scharf, Andreas
5
Schubert, Bernd
5
Wagner, Udo
5
Belk, Russell W.
4
Day, Ralph L.
4
Farris, Paul W.
4
Franses, Philip Hans
4
Hackley, Christopher E.
4
Hamilton, Rebecca W.
4
Hildebrandt, Lutz
4
Lehmann, Donald R.
4
Meffert, Heribert
4
Pepels, Werner
4
Roberts, John H.
4
Rossi, Patricia
4
Schultz, Randall L.
4
Stremersch, Stefan
4
Topritzhofer, Edgar
4
Tull, Donald S.
4
Wieringa, Jaap E.
4
Zaltman, Gerald
4
Aaker, David A.
3
Ahsen, Anette von
3
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Institution
All
American Marketing Association
25
Edward Elgar Publishing
4
European Society for Opinion and Marketing Research
4
GfK Nürnberg, Gesellschaft für Konsum-, Markt- und Absatzforschung
4
Market Research Society
4
Springer Fachmedien Wiesbaden
4
Deutscher Marketing-Verband
3
Esomar
3
European Association for Industrial Marketing Research
3
Gesellschaft für Konsum-, Markt- und Absatzforschung
3
GfK-Nürnberg e.V.
3
Országos Ms̋zaki Információs Központ és Könyvtár
3
Absatzwirtschaftliche Gesellschaft
2
Academy of Marketing Science
2
Advertising Research Foundation
2
American Management Association / Marketing Division
2
Berliner Wissenschafts-Verlag
2
Deutsche Marketing-Vereinigung
2
European Marketing Academy
2
Harvard Graduate School of Business Administration
2
Mediterranean Social Sciences Research Council in Kairo
2
National Industrial Conference Board
2
Nihon Bōeki Shinkōkai
2
Sankt-Peterburgskij Gosudarstvennyj Universitet / Kafedra Marketinga
2
World Marketing Congress <19., 2016, Paris>
2
AMA Summer Academic Conference <2019, Chicago, Ill.>
1
AMA Summer Academic Conference <2023, San Francisco, Calif.>
1
AMA Summer Academic Conference: Bridging Gaps Marketing in an Age of Disruption <2020, Online>
1
AMA Winter Academic Conference <2024, Online>
1
AMA Winter Academic Conference <2024, Saint Pete Beach, Fla.>
1
AMACOM
1
Academy of Marketing
1
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
1
Academy of Marketing / Conference <49., 2016, Newcastle-upon-Tyne>
1
Academy of Marketing Science / Annual Conference <2012, New Orleans, La.>
1
Academy of Marketing Science, Coral Gables, Fla.
1
Albert-Ludwigs-Universität Freiburg / Betriebswirtschaftliches Seminar
1
American Management Association
1
American Marketing Association / Task Force on the Development of Marketing Thought
1
American Marketing Association conferences, '66/'77
1
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Published in...
All
Journal of marketing research : JMR
14
SpringerLink / Bücher
13
Europäische Hochschulschriften / 5
11
Journal of business research : JBR
11
Gabler Edition Wissenschaft
8
International journal of forecasting
8
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Industrial marketing management : the international journal for industrial and high-tech firms
7
International journal of market research
7
Journal of marketing
7
Journal of the Academy of Marketing Science
7
Springer eBook Collection
7
Prentice-Hall international series in management
6
Wirtschaftsdienst : Zeitschrift für Wirtschaftspolitik
6
Holt, Rinehart and Winston marketing series
5
International series in quantitative marketing
5
Journal of business economics : JBE
5
Journal of marketing management : MM
5
Organisation und praktische Anwendung
5
Wiley marketing series
5
European marketing research review
4
International's series in marketing
4
JETRO books on-demand
4
Jahrbuch der Absatz- und Verbrauchsforschung
4
Journal of advertising : official publication of the American Academy of Advertising
4
Journal of business-to-business marketing
4
Lehrbuch
4
Marketing intelligence & planning
4
Overseas business reports : OBR
4
Review of marketing research
4
The Wiley marketing series
4
A century of marketing
3
AMS review : official publication of the Academy of Marketing Science
3
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
3
Beiträge zur betriebswirtschaftlichen Forschung
3
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
3
Esomar congress
3
European Advertising Academy
3
Hochschulschriften zur Betriebswirtschaftslehre
3
International journal of advertising : the quarterly review of marketing communications
3
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Source
All
ECONIS (ZBW)
1,315
USB Cologne (EcoSocSci)
94
OLC EcoSci
13
USB Cologne (business full texts)
3
EconStor
3
BASE
1
RePEc
1
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Showing
1
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10
of
1,430
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date (oldest first)
1
Problems in
marketing
Brown, Milton P.
;
Cardozo, Richard N.
;
Cunningham, Scott M.
-
1968
-
4. ed
Persistent link: https://www.econbiz.de/10000554491
Saved in:
2
Management perspectives in
marketing
Boone, Louis E.
;
Boone, Louis Eugene
-
1972
Persistent link: https://www.econbiz.de/10000555933
Saved in:
3
Marketing
. Basic concepts and decisions
Pride, William M.
;
Ferrell, O. C.
-
1977
Persistent link: https://www.econbiz.de/10000558157
Saved in:
4
Problems in
marketing
Star, Steven H.
;
Davis, Nancy J.
;
Lovelock, Christopher H.
-
1977
-
5. ed
Persistent link: https://www.econbiz.de/10000558267
Saved in:
5
Issues in
marketing
Karp, Robert E.
-
1974
Persistent link: https://www.econbiz.de/10000328343
Saved in:
6
Perspectives in management,
marketing
and research
Henry, Harry
-
1971
Persistent link: https://www.econbiz.de/10000563226
Saved in:
7
Mathematical models in
marketing
Murdick, Robert G.
-
1971
Persistent link: https://www.econbiz.de/10000572010
Saved in:
8
Executive action in
marketing
Oxenfeldt, Alfred Richard
-
1966
Persistent link: https://www.econbiz.de/10002613583
Saved in:
9
Empirical foundations of
marketing
: research findings in the behavioral and management sciences
Alexis, Marcus
(
contributor
); …
-
1969
Persistent link: https://www.econbiz.de/10000575945
Saved in:
10
Marketing
models : quantitative applications
Day, Ralph L.
(
ed.
);
Parsons, Leonard J.
(
ed.
)
-
1971
Persistent link: https://www.econbiz.de/10000576737
Saved in:
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