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Modeling multichannel home video demand in the US motion picture industry
Mukherjee, Anirban; Kadiyali, Vrinda - In: Journal of marketing research : JMR 48 (2011) 6, pp. 985-995
Persistent link: https://www.econbiz.de/10010217425
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Improving intuition in product development decisions
Hartley, Jeffrey - In: Product research : the art and science behind …, (pp. 3-16). 2009
Persistent link: https://www.econbiz.de/10003977208
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The contribution of research to General Motors' corporate communications strategy in the UK
Fountain, Eric - In: Journal of the Market Research Society : JMRS 28 (1986) 1, pp. 25-42
Persistent link: https://www.econbiz.de/10001051045
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How to use market research for profit
Fox, Willard M. - 1950
Persistent link: https://www.econbiz.de/10002913262
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Profits from marketing research
Leisch, F. K.; Haase, A. E. - 1937
Persistent link: https://www.econbiz.de/10002364200
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Produktqualität, Kundenzufriedenheit und Unternehmensrentabilität : eine branchenübergreifende Analyse
Herrmann, Andreas - In: Wege des Marketing : Festschrift zum 60. Geburtstag von …, (pp. 237-247). 1995
Persistent link: https://www.econbiz.de/10001316543
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Customer satisfaction in a global economy : challenges for the automobile industry
Johnson, Michael D. - In: Automobilmarktforschung : Nutzenorientierung von …, (pp. 1-14). 1996
Persistent link: https://www.econbiz.de/10001293682
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Power : how J. D. Power III became the auto industry's adviser, confessor, and eyewitness to history
Morgans, Sarah; Thorness, Bill - 2013 - 1. ed.
Persistent link: https://www.econbiz.de/10010191469
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Effects of the order of entry on market share, trial penetration, and repeat purchases : empirical evidence of statistical artifact?
Friedmann, Ralph (contributor); Glaser, Markus (contributor) - 1999 - [Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001522361
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Innovation in marketing : new perspectives for profit and growth
Levitt, Theodore - 1962
Persistent link: https://www.econbiz.de/10000052459