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Marktforschung
Marketing
8
Absatz
4
Absatzpolitik
4
Marketingmanagement
3
Industriebetrieb
2
Kongress
2
Management
2
Marketing management
2
Marktsegmentierung
2
USA
2
B-to-B-Marketing
1
Betriebsführung
1
Betriebsleiter
1
Betriebsmaterialwirtschaft
1
Bewaffneter Konflikt
1
Bewertung
1
Business-to-business marketing
1
Controlling
1
Einführung
1
Einkaufspolitik
1
Entmilitarisierung
1
Eskalation
1
Experimentelle Psychologie
1
Führungskraft
1
Großbritannien
1
Implementation
1
Industrie
1
Interaktion
1
Kaufverhalten
1
Konflikt
1
Market segmentation
1
Marketingstrategie
1
Neurose
1
Organisation
1
Pittsburgh <Pa., 1976>
1
Selling
1
Spiel
1
Strategisches Management
1
United Kingdom
1
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English
1
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Bonoma, Thomas V.
2
Zaltman, Gerald
1
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American behavioral scientist : ABS
1
Journal of marketing research : JMR
1
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ECONIS (ZBW)
2
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Case research in marketing : opportunities, problems, and a process
Bonoma, Thomas V.
- In:
Journal of marketing research : JMR
22
(
1985
)
2
,
pp. 199-208
Persistent link: https://www.econbiz.de/10001944223
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2
Marketing : theoretical perspectives on an applied social science
Bonoma, Thomas V.
(
contributor
);
Zaltman, Gerald
(
contributor
)
- In:
American behavioral scientist : ABS
21
(
1978
)
4
,
pp. 467-624
Persistent link: https://www.econbiz.de/10003176695
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