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Market ideology, globalization and neoliberalism
Wensley, Robin - In: The SAGE handbook of marketing theory, (pp. 235-243). 2010
Persistent link: https://www.econbiz.de/10003923128
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Strategic market planning : the pursuit of competitive advantage
Day, George S. - 1984
Persistent link: https://www.econbiz.de/10000711635
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Attitude change, media and word of mouth
Day, George S. - In: Journal of advertising research 11 (1971) 6, pp. 31-40
Persistent link: https://www.econbiz.de/10002061291
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Evaluating models of attitude structure
Day, George S. - In: Journal of marketing research : JMR 9 (1972) 3, pp. 279-286
Persistent link: https://www.econbiz.de/10002061435
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A two-dimensional concept of brand loyalty
Day, George S. - In: Journal of advertising research 9 (1969) 3, pp. 29-31,34-35
Persistent link: https://www.econbiz.de/10002061524
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Marketing research
Aaker, David A.; Kumar, V.; Day, George S. - 1995 - 5. ed.
Persistent link: https://www.econbiz.de/10000507567
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Consumerism : search for the consumer interest
Aaker, David A. (ed.); Day, George S. (ed.) - 1974 - 2. ed.
Persistent link: https://www.econbiz.de/10000328970
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Essentials of marketing research
Kumar, V.; Aaker, David A.; Day, George S. - 1999
Persistent link: https://www.econbiz.de/10000673313
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Marketing research
Aaker, David A.; Day, George S. - 1986 - 3. ed.
Persistent link: https://www.econbiz.de/10000045753
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Marketing research
Aaker, David A.; Day, George S. - 2007 - 9. ed.
Persistent link: https://www.econbiz.de/10003316482