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~subject:"Marktforschung"
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Marktforschung
Marketing
224
Marketingmanagement
127
Marketing management
90
Marketing theory
42
Marketingtheorie
42
Theorie
32
Theory
32
Strategisches Management
28
USA
28
United States
26
Soziomarketing
25
Absatz
18
Social marketing
17
Strategic management
17
Management
15
Vereinigte Staaten
15
Nonprofit-Organisation
14
Social Marketing
14
Einführung
12
Beziehungsmarketing
11
Relationship marketing
11
Absatzpolitik
10
Nonprofit organization
10
Brand management
9
Consumer behaviour
9
Konsumentenverhalten
9
Lehrbuch
9
Absatzplanung
8
Asien
8
Kundenmanagement
8
Markenführung
8
Welt
8
World
8
Markenpolitik
7
Marketingstrategie
7
Nonprofit marketing
7
Nonprofit-Marketing
7
Online-Marketing
7
Asia
6
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Article
14
Book / Working Paper
10
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Lehrbuch
4
Article in journal
1
Aufsatz in Zeitschrift
1
Interview
1
Textbook
1
Language
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Undetermined
12
English
9
German
4
Author
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Kotler, Philip
23
Levy, Sidney J.
3
Reber, Heidi
2
Achrol, Ravi S.
1
Andreasen, Alan R.
1
Connor jr., Richard A.
1
Dubois, Bernard
1
Evrard, Yves
1
Laczniak, Gene R.
1
Lilien, Gary L.
1
Michie, Donald A.
1
Reber, Gerhard
1
Schultz, Randall L.
1
Sheth, Jagdish N.
1
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AMACOM
1
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Journal of marketing
5
Journal of the Academy of Marketing Science
3
Business horizons
1
Die Betriebswirtschaft : DBW
1
Harvard business review : HBR
1
Holt, Rinehart and Winston marketing series
1
Journal of retailing
1
Legends in marketing series
1
Special groups
1
The Prentice-Hall series in marketing
1
The journal of business : B
1
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ECONIS (ZBW)
23
USB Cologne (EcoSocSci)
1
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1
Some problems associated with the use of multidimensional scaling
Dubois, Bernard
;
Evrard, Yves
-
1975
Persistent link: https://www.econbiz.de/10003544412
Saved in:
2
Marketing für Nonprofit-Organisationen
Kotler, Philip
-
1978
Persistent link: https://www.econbiz.de/10000089706
Saved in:
3
Marketing for nonprofit organizations
Kotler, Philip
-
1975
Persistent link: https://www.econbiz.de/10000051672
Saved in:
4
Marketing management : analysis, planning, and control
Kotler, Philip
-
1972
-
2. ed
Persistent link: https://www.econbiz.de/10000027242
Saved in:
5
Megamarketing
Kotler, Philip
- In:
Harvard business review : HBR
(
1986
)
3
,
pp. 32-39
Persistent link: https://www.econbiz.de/10003607094
Saved in:
6
According to Kotler : the world's foremost authority on marketing answers your questions
Kotler, Philip
-
2005
-
1. ed
Persistent link: https://www.econbiz.de/10002550502
Saved in:
7
Atmospherics as a merketing tool
Kotler, Philip
- In:
Journal of retailing
49
(
1973/74
)
4
,
pp. 48-64
Persistent link: https://www.econbiz.de/10002238419
Saved in:
8
A design for the firmʹs marketing nerve center
Kotler, Philip
- In:
Business horizons
9
(
1966
)
3
,
pp. 63-74
Persistent link: https://www.econbiz.de/10002239190
Saved in:
9
A generic concept of marketing
Kotler, Philip
- In:
Journal of marketing
36
(
1972
)
2
,
pp. 46-54
Persistent link: https://www.econbiz.de/10002239295
Saved in:
10
The major tasks of marketing management
Kotler, Philip
- In:
Journal of marketing
37
(
1973
)
4
,
pp. 42-49
Persistent link: https://www.econbiz.de/10002239538
Saved in:
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