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Marktforschung
Marketingtheorie
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Malhotra, Naresh K.
23
Tadajewski, Mark
8
Hunt, Shelby D.
6
Belk, Russell W.
5
Green, Paul E.
5
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4
Hildebrandt, Lutz
4
Wieringa, Jaap E.
4
Wind, Yoram
4
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3
Birks, David F.
3
DeSarbo, Wayne S.
3
Grewal, Rajdeep
3
Kayande, Ujwal
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Kotler, Philip
3
Leeflang, Peter
3
Lehmann, Donald R.
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Pauwels, Koen H.
3
Peterson, Mark A.
3
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3
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3
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3
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3
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2
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2
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2
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2
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2
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2
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2
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2
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2
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2
Canniford, Robin
2
Cox, Reavis
2
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2
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2
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1
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1
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Review of marketing research
9
SAGE library in marketing
8
SpringerLink / Bücher
7
The development of marketing theory and its philosophical underpinnings
7
Journal of historical research in marketing
6
Journal of macromarketing : examining the interactions among markets, marketing, and society
6
Journal of marketing management : MM
6
Critical marketing : defining the field
5
Fundamentals of marketing research ; Vol. 6
4
Springer eBook Collection / Business and Management
4
European journal of marketing : EJM
3
Fundamentals of marketing research ; Vol. 1
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International series in quantitative marketing
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of marketing
3
Journal of the Academy of Marketing Science
3
Legends in marketing
3
Marketing : ZFP ; journal of research and management
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Review of Marketing Research Ser.
3
The SAGE handbook of marketing theory
3
The impact of theory on representations of the consumer and the marketing organisation
3
The nature and scope of marketing research
3
Behavioral models for market analysis : foundations for marketing action
2
Grid series in marketing
2
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
2
International Series in Quantitative Marketing
2
International journal of market research
2
Journal of business economics : JBE
2
Marketing theory
2
Marktorientierte Führung im wirtschaftlichen und gesellschaftlichen Wandel : Heribert Meffert zum 70. Geburtstag
2
Qualitative marketing research : approaches, techniques and analysis
2
The marketing review
2
WiSo-Lehr- und Handbücher
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Wiley marketing series
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... AMA educators' proceedings
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ECONIS (ZBW)
306
USB Cologne (EcoSocSci)
2
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1
Behavioral models for market analysis : foundations for marketing action
Nicosia, Francesco M.
(
contributor
);
Wind, Yoram
(
contributor
)
-
1977
Persistent link: https://www.econbiz.de/10000053321
Saved in:
2
An econometric approach to a marketing decision model
Frank, Ronald E.
;
Frank, Ronald Edward
;
Massy, William …
-
1971
Persistent link: https://www.econbiz.de/10000572082
Saved in:
3
Der Event-History-Ansatz zur Analyse von Verweildauern bei Diffusions- und Kaufentscheidungsprozessen
Hofbauer, Günter
-
1992
Persistent link: https://www.econbiz.de/10000838983
Saved in:
4
Models of markets
Oxenfeldt, Alfred R.
(
contributor
); …
-
1963
Persistent link: https://www.econbiz.de/10000593682
Saved in:
5
Loglineare Modellierung mit dem Abschlußtest : e. Instrument für d. empir. Marketingforschung
Schiller, Karla
-
1986
Persistent link: https://www.econbiz.de/10000705610
Saved in:
6
Marketing-Prognosemodelle : quantitative Grundlagen des Marketing
Meffert, Heribert
;
Steffenhagen, Hartwig
-
1977
Persistent link: https://www.econbiz.de/10000049291
Saved in:
7
Computer simulation of competitive market response
Amstutz, Arnold E.
-
1970
-
First paperback edition
Persistent link: https://www.econbiz.de/10000053055
Saved in:
8
Some practical problems in building substantive marketing models
Dominguez, Luis V.
;
Nicosia, F. M.
- In:
Behavioral models for market analysis : foundations for …
,
(pp. 41-57)
.
1977
Persistent link: https://www.econbiz.de/10002133383
Saved in:
9
Anticipatory and objective models of durable goods demand
Juster, F. Thomas
;
Wachtel, Paul
- In:
The American economic review
62
(
1972
)
4
,
pp. 564-579
Persistent link: https://www.econbiz.de/10002153915
Saved in:
10
The structure and purpose of marketing models
Zaltman, Gerald
- In:
Behavioral models for market analysis : foundations for …
,
(pp. 25-40)
.
1977
Persistent link: https://www.econbiz.de/10003028466
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