//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Marktforschung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Market share : concepts, findi...
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Marktforschung
Marketingtheorie
3,045
Marketing theory
2,946
Marketing
844
Theorie
615
Theory
612
Marketingmanagement
555
Marketing management
545
Absatztheorie
361
USA
341
Consumer behaviour
336
Konsumentenverhalten
336
United States
336
Relationship marketing
302
Beziehungsmarketing
300
Market research
234
Service-Dominant Logic
215
Service-dominant logic
215
History of economic thought
203
Ökonomische Ideengeschichte
203
Bibliometrics
166
Bibliometrie
166
Brand management
151
Markenführung
151
Betriebliche Wertschöpfung
147
Value creation
147
Deutschland
138
Germany
122
Customer integration
111
Kundenintegration
111
Dienstleistungsmarketing
102
Services marketing
102
B-to-B-Marketing
99
Business-to-business marketing
99
Lieferantenmanagement
88
Supplier relationship management
88
Kundenwert
78
Customer value
77
Internationales Marketing
75
International marketing
74
more ...
less ...
Online availability
All
Undetermined
43
Free
15
Type of publication
All
Book / Working Paper
161
Article
130
Journal
3
Type of publication (narrower categories)
All
Article in journal
75
Aufsatz in Zeitschrift
75
Aufsatz im Buch
52
Book section
52
Collection of articles of several authors
32
Sammelwerk
32
Reprint
21
Aufsatzsammlung
14
Konferenzschrift
14
Lehrbuch
13
Graue Literatur
12
Non-commercial literature
12
Textbook
12
Conference proceedings
11
Hochschulschrift
9
Festschrift
6
Thesis
5
Bibliografie enthalten
4
Bibliography included
4
Glossar enthalten
4
Glossary included
4
Arbeitspapier
3
Working Paper
3
Bibliografie
2
Collection of articles written by one author
2
Mehrbändiges Werk
2
Multi-volume publication
2
Sammlung
2
Biografie
1
Biography
1
CD-ROM, DVD
1
Case study
1
Fallstudie
1
Fallstudiensammlung
1
Handbook
1
Handbuch
1
Medienkombination
1
more ...
less ...
Language
All
English
247
German
34
Undetermined
13
Polish
2
Italian
1
Russian
1
Author
All
Malhotra, Naresh K.
23
Tadajewski, Mark
8
Green, Paul E.
5
Hunt, Shelby D.
5
Belk, Russell W.
4
Bijmolt, Tammo H. A.
4
Hildebrandt, Lutz
4
Wieringa, Jaap E.
4
Wind, Yoram
4
Alderson, Wroe
3
Birks, David F.
3
DeSarbo, Wayne S.
3
Grewal, Rajdeep
3
Kayande, Ujwal
3
Kotler, Philip
3
Leeflang, Peter
3
Lehmann, Donald R.
3
Pauwels, Koen H.
3
Peterson, Mark A.
3
Roberts, John H.
3
Schwarzkopf, Stefan
3
Sheth, Jagdish N.
3
Stremersch, Stefan
3
Winer, Russell S.
3
Aaker, David A.
2
Agarwal, James
2
Aghazadeh, Hashem
2
Albaum, Gerald
2
Albaum, Gerald S.
2
Bagozzi, Richard P.
2
Bajde, Domen
2
Bartels, Robert D. W.
2
Beckman, Theodore N.
2
Bristor, Julia M.
2
Canniford, Robin
2
Cox, Reavis
2
Davidson, William R.
2
Day, Ralph L.
2
Dettmer, Harald
2
Diamantopoulos, Adamantios
2
more ...
less ...
Institution
All
American Marketing Association
10
European Society for Opinion and Marketing Research
4
Seminar on market modelling
3
European Marketing Academy
2
AMACOM
1
Academy of Marketing
1
Academy of Marketing / Conference <48., 2015, Limerick, Shannon>
1
Market Research Council
1
Market Research Society
1
National Council of Applied Economic Research
1
Paul D. Converse Symposium <10, 1978, Urbana, Ill.>
1
Summer Educators' Conference
1
Summer Educators' Conference <2013, Boston, Mass.>
1
Summer Educators' Conference <2014, San Francisco, Calif.>
1
Tūran Universitetí
1
Warwick Business School
1
Winter Marketing Educators' Conference <2014, Orlando, Fla.>
1
more ...
less ...
Published in...
All
Review of marketing research
9
SAGE library in marketing
8
SpringerLink / Bücher
7
The development of marketing theory and its philosophical underpinnings
7
Journal of historical research in marketing
6
Journal of macromarketing : examining the interactions among markets, marketing, and society
6
Journal of marketing management : MM
6
Critical marketing : defining the field
5
Fundamentals of marketing research ; Vol. 6
4
Springer eBook Collection / Business and Management
4
European journal of marketing : EJM
3
Fundamentals of marketing research ; Vol. 1
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
International series in quantitative marketing
3
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
3
Journal of the Academy of Marketing Science
3
Legends in marketing
3
Marketing : ZFP ; journal of research and management
3
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
3
Review of Marketing Research Ser.
3
The SAGE handbook of marketing theory
3
The impact of theory on representations of the consumer and the marketing organisation
3
The nature and scope of marketing research
3
Grid series in marketing
2
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
2
International Series in Quantitative Marketing
2
International journal of market research
2
Journal of business economics : JBE
2
Journal of marketing
2
Marketing theory
2
Marktorientierte Führung im wirtschaftlichen und gesellschaftlichen Wandel : Heribert Meffert zum 70. Geburtstag
2
Qualitative marketing research : approaches, techniques and analysis
2
The marketing review
2
WiSo-Lehr- und Handbücher
2
Wiley marketing series
2
... AMA educators' proceedings
1
A Wiley/Hamilton Publication
1
AMA educators' proceedings
1
AMS review : official publication of the Academy of Marketing Science
1
more ...
less ...
Source
All
ECONIS (ZBW)
293
USB Cologne (EcoSocSci)
1
Showing
1
-
10
of
294
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Marktforschung: Grundlage für Marketing und Marktpolitik : zahlr. Tab.
Henze, Arno
-
1994
Persistent link: https://www.econbiz.de/10000898257
Saved in:
2
Enhancing knowledge development in marketing
Parasuraman, A.
(
ed.
)
-
1990
Persistent link: https://www.econbiz.de/10000837433
Saved in:
3
Le ricerche di mercato
Marbach, Giorgio
-
1988
-
2. ed
Persistent link: https://www.econbiz.de/10000742677
Saved in:
4
Marketing
Beckman, Theodore N.
;
Davidson, William R.
;
Talarzyk, …
-
1973
-
9. ed
Persistent link: https://www.econbiz.de/10000556850
Saved in:
5
Marketing
Heskett, James L.
-
1976
Persistent link: https://www.econbiz.de/10000557977
Saved in:
6
Market and prices : theory of consumption, market and market prices
Vojtinskij, Vladimir S.
-
1964
Persistent link: https://www.econbiz.de/10000594588
Saved in:
7
Marketing Handbook
Nystrom, Paul H.
(
ed.
);
Frey, Albert W.
(
contributor
)
-
1954
Persistent link: https://www.econbiz.de/10000608368
Saved in:
8
Marketing behavior and executive action : a functionalist approach to marketing theory
Alderson, Wroe
-
1957
Persistent link: https://www.econbiz.de/10000608400
Saved in:
9
Marketing handbook
Frey, Albert Wesley
(
ed.
);
Albaum, Gerald
(
contributor
)
-
1965
-
2. Aufl
Persistent link: https://www.econbiz.de/10000608575
Saved in:
10
Marketing letters : a journal of research in marketing
Dordrecht [u.a.] : Springer
;
1989-2004: Dordrecht : Kluwer
-
1.1989/90 -
Persistent link: https://www.econbiz.de/10000491230
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->