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A measure of brand acceptance
Aaker, David A. - In: Journal of marketing research : JMR 9 (1972) 2, pp. 160-167
Persistent link: https://www.econbiz.de/10001784008
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Toward a normative model of promotional decision making
Aaker, David A. - In: Management science : journal of the Institute of … 19 (1973) 6, pp. 593-603
Persistent link: https://www.econbiz.de/10001784225
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Management science in marketing : the state of the art
Aaker, David A. - In: Interfaces : the INFORMS journal on the practice of … 3 (1973) 4, pp. 17-31
Persistent link: https://www.econbiz.de/10001784684
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A new method for evaluating stochastic models of brand choice
Aaker, David A. - In: Journal of marketing research : JMR 7 (1970) 3, pp. 300-306
Persistent link: https://www.econbiz.de/10001784743
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Financial markets research in marketing : comment
Mizik, Natalie; Jacobson, Robert - In: Journal of marketing research : JMR 46 (2009) 3, pp. 320-324
Persistent link: https://www.econbiz.de/10003867749
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Marketing research
Aaker, David A.; Kumar, V.; Day, George S. - 1995 - 5. ed.
Persistent link: https://www.econbiz.de/10000507567
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Consumerism : search for the consumer interest
Aaker, David A. (ed.); Day, George S. (ed.) - 1974 - 2. ed.
Persistent link: https://www.econbiz.de/10000328970
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Essentials of marketing research
Kumar, V.; Aaker, David A.; Day, George S. - 1999
Persistent link: https://www.econbiz.de/10000673313
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Marketing research
Aaker, David A.; Day, George S. - 1986 - 3. ed.
Persistent link: https://www.econbiz.de/10000045753
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Multivariate analysis in marketing : theory and application
Aaker, David A. (ed.) - 1971
Persistent link: https://www.econbiz.de/10000050372