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Testmarktsimulator zum Produkttest in kleinen und mittleren Unternehmen (Kurzfassung)
Albers, Sönke; Brockhoff, Klaus - In: Betriebswirtschaftslehre mittelständischer Unternehmen …, (pp. 413-427). 1984
Persistent link: https://www.econbiz.de/10003473846
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The cost effectiveness of market research with particular application to the search for new product ideas in fast moving consumer goods
Kraushar, Peter M. - In: Esomar congress (1974), pp. 285-299
Persistent link: https://www.econbiz.de/10003607851
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Product development and market research
Majlát, Ilona - In: European marketing research review 3 (1968) 2, pp. 9-23
Persistent link: https://www.econbiz.de/10003624635
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New product research : a different approach
Tomlin, Edward R. - In: Esomar congress (1974), pp. 263-283
Persistent link: https://www.econbiz.de/10003703341
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Financial ABCs of test-marketing
Fox, Harold W. - In: Business horizons 29 (1986) 5, pp. 63-70
Persistent link: https://www.econbiz.de/10003552553
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Research and launching of new activities
Buffet, Pierre - In: ESOMAR WAPOR congress : [papers, (pp. 629-648). 1967
Persistent link: https://www.econbiz.de/10003504833
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Marketing research & innovation : a planner point of view
Mayeur, J. P. - In: The application of market and social research for more …, (pp. 339-351). 1973
Persistent link: https://www.econbiz.de/10003628649
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Marketing im Konsumgüterbereich
1970
Persistent link: https://www.econbiz.de/10002306966
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Innovation : key to marketing progress
Gomez, Henry - 1963
Persistent link: https://www.econbiz.de/10003148710
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Methoden zur Beurteilung der Marktchancen von innovativen Produkten
Eberl, Dagmar - 1987 - 3. Aufl.
Persistent link: https://www.econbiz.de/10013428122